It's Who You Know

After Perks, Klout Tries Gamification To Get You to Care About Your Social Media ‘Influence’

Screen shot 2012-02-17 at 4.27.57 PM

In an email to members today, Klout, everyone’s favorite dubiously scientific social influence analyzer/punching bag announced it would be teaming up with Badgeville, a gamification platform that lets companies like eBay, Samsung, and Dell find and reward engaged customers with badges, tokens and online prizes.

By integrating Klout’s “influence ranking technology,” Badgeville will now, in theory, be able to help those brands figure out which loyal users have more influence and reward them accordingly. Judging by our latest Klout score, this only works for Betabeat if there’s a brand out there interesting in courting someone who influences 2,000 people on topics like “Blogging, Stanford University, Reddit.” That has to at least qualify us for a “Nerd” badge or something, right? What about “People who spend too much time in front of screens”? Read More