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CEO Avi Muchnick on Why Aviary Distanced Itself from Flash and Pivoted Towards Mobile

Mr. Muchnick, right, with some unidentified broad.

Aviary, the  Made in NYC startup behind a robust suite of editing software,  announced the release of an iPad SDK today. It’s been just a few weeks since Aviary launched its mobile SDK. But as AllThingsD reports, the iPad SDK as well as several new API extensions represents a big pivot away from Flash.

In fact, although Aviary started out by bringing Adobe-esque multimedia editing to Web browsers via Flash, CEO Avi Muchnick says Aviary will no longer be adding to that tool set and will instead focusing on mobile. “It wasn’t part of the road map for the company,”Mr. Muchnick told Betabeat. After watching mobile  grow to 50 percent of overall Aviary usage in just a few weeks, it appears the company is onto something big. Read More