Social Networking

Super Bowl Ads Now Come With Their Own Twitter Hashtags

The commercial Groupon would rather you forget.

The average cost of a 30-second Super Bowl spot is up this year from $3 million in 2011 to $3.5 million, which means advertisers are even more desperate to make those millions count. Even though 100 million people are expected to tune in live to the game, there are other eyeballs to grab. According to Reuters, for example, “Consumer research forecasts that 60 percent of fans watching the Super Bowl will also be tied into a second screen such as a smartphone or tablet.”

Thus, in what sounds like an Alex Blagg sketch waiting to happen, advertisers are rolling out the social media strat. Read More