Can You Digg It?
Leaning Out of Tumblr Jessica Bennett, the Tumblr employee who was laid off with the shuttering of Storyboard, announced today on Twitter that she’s taken a job with Facebook COO Sheryl Sandberg. “Turns out being fired ain’t that bad,” she tweeted, along with a link to a Facebook post by Ms. Sandberg herself announcing Ms. Bennett’s hiring:
“So excited to welcome Jessica Bennett to the Lean In team! Jessica is joining us to run Editorial – helping us connect women all over the world with their passion for leaning in! Special thanks to Nell Scovell and Rachel Sklar for introducing us to Jessica!”
How much leaning in was required to land that job?
In the winter of 2004, soon after the husks of once-great dot-com startups had dried and shriveled, a 27-year-old college dropout named Kevin Rose deployed a barebones new site, simply named “Digg.”
It was one of the first social networks in existence. Back then, the term “social networking” hadn’t shouldered its way into our lexicon yet. Facebook was a nascent, walled platform for college gossip; Google was still idly toying with its search algorithm; Twitter wouldn’t launch for another two years.
News itself was a hierarchical affair, largely produced and disseminated by trusted broadcasters and editors. Journalism’s democratizing forces hadn’t congealed, yet; bloggers weren’t sitting front row at fashion shows or making a living off of Google Ads. The idea that a community of Internet geeks could manipulate the news cycle would’ve elicited howls of mocking laughter from the Conde kingmakers.
Jay Parkinson, the man Fast Company dubbed “The Doctor of the Future” in 2009, was lounging in his Williamsburg backyard, a few blocks from the Bedford stop on the L. It was a sleepy afternoon, interrupted only by the occasional sound of his Goldendoodle, Buddy, crunching on a bone, or his neighbors, on the other side of the fence, giving their pet pig what sounded like a bath.
The Bose radio in the kitchen piped soothing Dixieland standards past the verdant rose bushes. Dr. Parkinson went sockless in his loafers. He wore navy seersucker shorts and had his chambray shirt unbuttoned to somewhere around his fourth rib, revealing a tight, tanned torso. Life seemed swell.
“I was the doctor of the tech community,” the 35-year-old Dr. Parkinson recalled of his emergence on the scene several years ago. “It was just my first practice, but I got a ton of press and a lot of hits. So, like, anybody young and creative in New York would call me up to be their doctor.”