So it goes: Another once-buzzy startup has packed it in. Fashism, the New York-based social shopping app that let you post photos of outfits and solicit yes or no verdicts, just sent out an email titled “It’s so haaaaaard to say goodbyyyyyyyyyeeeee.” You might remember it as the company whose investors included Ashton Kutcher and Demi Moore, back before their marriage hit the rocks.
To their credit, the email is pretty straight-up: ”We have not been able to generate enough revenue to keep Fashism up and running.”
In a comment to Betabeat, cofounder Brooke Moreland was similarly frank: ”I think that even though our users love the app and the brand, we were never able to scale to the level we needed to generate significant revenue. It’s tough to make money on a social app.”
She added, “We were able to get creative and keep ourselves going for the past 4 years, but it became clear that we would not be able to create the type of business that we had initially intended. “ Read More
The CEO exit Marissa Mayer, the flaxen-haired Yahoo CEO with the machine gun giggle, got the feature treatment in the September issue of Vogue. In a six page spread published online today, readers are greeted with a photo of the ex-Googler awkwardly stretched out on a chaise lounge donning a navy blue shift, her own visage glowing from an iPad she’s holding. Read More
Today, Ashton Kutcher’s take on Steve Jobs hits theaters. There’s a good chance many of you will decide to check it out. But you’ll probably want to be prepared, right? And by that we mean smuggle a flask of whisky into a late-night showing. It definitely seems like Woz could’ve used a drink while watching.
Just in case, here is a handy drinking game. Feel free to cue it up on your phone and play along the theater, but only if you’re sitting next to Hunter Walk, of course.
Take a drink whenever you see: Read More
JOBS After much anticipation and even more blather about how Ashton Kutcher prepared for his role as the founder of Apple, Betabeat finally got a peak at Jobs earlier this week, at a special screening at the MoMa.
Outside, we watched Josh Gad (who plays Steve Wozniak) stroll up and start taking photos with waiting fans. He was followed by Matt McGorry, a.k.a Officer Bennett from Orange is the New Black. Apparently Arianna Huffington and Nicky Hilton were also in attendance. Read More
Remember Ashton Kutcher, the huggable moptop from such comedy hits as Dude, Where’s My Car?, and That ’70s Show? Well, forget him. Forget he ever existed. Because the real Ashton Kutcher eats, sleeps and breathes tech and he always has, dummy.
You might have heard about the rollicking farce Mr. Kutcher is currently promoting, a film called Jobs. His part as the eponymous Steve Jobs “marks the all-in moment” solidifying his involvement in the tech world, CNet tells us. His foray into the industry began, of course, with his stint as “a popular Twitter user,” because that’s how all the greats get their start in tech. Read More
We’re less than a month away from the release of Jobs, the romantic comedy about Apple cofounder Steve Jobs’s life, and star Ashton Kutcher is already defending himself against the haters.
Last week someone on Quora asked the venture capitalist-lite why he chose the role and he answered. Laying it out in four bullet points, @aplusk explains that it was very difficult to pick up the role but the sweet pay check, rather, the challenges in playing the revered tech titan intrigued him. Read More
Cooling Last month, Tumblr CEO David Karp sallied forth to the Cannes Lions festival/advertising love-in, as part of a charm offensive meant to convince potential clients they should flog their brands on the social network.
He also took the time to sit down beachside with an NBC anchor, singing the praises of fancy-pants advertising: ”If you took all the ads out of Vogue, one it would be a much smaller magazine, but two it would be much less the magazine. those ads are great content, they’re a big part of the experiences,” he said. ”What we’re here this week to do is to push more of those most creative advertisers to make ads that make Tumblr better, that make for more great, fun stuff on Tumblr to enjoy.”
He looked like the frontman for an early 2000s indie rock band making an appearance on an MTV Spring Break special, which is a great little symbol for how users are going to flip if they decide Tumblr’s selling out. Read More
Today the world got its first glimpse of Jobs, the soon-to-be-released biopic of Apple’s legendary late cofounder. Directed by Joshua Michael Stern, the film stars Ashton Kutcher in the title role and Josh Gad (of Book of Mormon fame) as the lovable Woz. Viewers will watch Mr. Job’s journey from brainy college dropout working in his parents’ garage to world-renowned head of a multi-billion-dollar tech company. Read More
Ashton Kutcher is totally over Twitter because we all fucking ruined it. The apparent barometer of what’s “cool” told the CTIA Conference on Thursday that his experience on the site changed for the worst since joining and that we have no one but ourselves to blame for it.
Mr. Kutcher said that the media’s oversharers wrecked the once-personal experience of publicly broadcasting your every thought to everyone with an internet connection. He added that when he first joined Twitter, it was hip and represented the democratization of media, but now that it’s gone lamestream, he’s OVER IT. Read More