XX in Tech

Lady CEOs Take Over Internet Week

Ms. Barna (firstround.com)

The rain was really starting to come down hard, but the female CEOs at Internet Week appeared undaunted by the passing storm. Birchbox’s Hayley Barna, Learnvest’s Alexa von Tobel, Nest.io’s Caren Maio, Mashable’s Sharon Feder and Artspace’s Catherine Levene joined CNNMoney reporter Laurie Segall for a discussion about gender in tech.

The panel was entitled “Why Being a Good CEO Has Nothing to Do with Being a Woman,” but it was clear from the first question that the women on this panel were more concerned with talking about their businesses than how being a woman has hindered their growth in the tech sector. And who can blame them? After all, the panel was specifically about how gender had nothing to do with their success–though almost all of the questions revolved around their experience as women in a male-dominated world. Read More

Creative Consumption

A Startup Store Launches In Chelsea! IRL Goods From Birchbox, BaubleBar, Artspace and Quirky

Rendering of the space.

Master merchandiser Rachel Shechtman is treating the launch of her new store not unlike the launch of a startup. To that end, the stealth shop, which was hidden behind an installation by the artist JR, launches today at 144 Tenth Avenue at 19th Street, “in beta” with the e-commerce component to follow in February.

“I kind of geek out around new business models and I think the future of the physical retail environment are gonna become less about consumption and more about content and community, so that’s what we’re doing.” said Ms. Shechtman, who founded her own retail consulting group Cube Ventures in 2003, and has offered an amalgam of marketing, merchandizing, and business development to clients like Gilt Groupe, Tom’s Shoes, Bliss Spa, and AOL.

“The concept,” she explained, “Is a space that has a point of view like a magazine, but it changes like a gallery and it sells things like a store.” Read More