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	<title>Betabeat &#187; artsicle</title>
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		<title>Betabeat &#187; artsicle</title>
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		<title>Help Wanted! The Cover Letter Assistant Tackles Artsicle</title>

		<comments>http://betabeat.com/2011/04/help-wanted-the-cover-letter-assistant-tackles-artsicle/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 12:39:58 -0400</pubDate>
					<link>http://betabeat.com/2011/04/help-wanted-the-cover-letter-assistant-tackles-artsicle/</link>
			<dc:creator>Jesse Costello</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=5069</guid>
		<description><![CDATA[<p><div id="attachment_2923" class="wp-caption alignleft" style="width: 230px"><img class="size-full wp-image-2923" title="Cover Letter_04" src="http://nyobetabeat.files.wordpress.com/2011/03/cover-letter_04-e1302537891711.jpg" alt="" width="220" height="299" /><p class="wp-caption-text">Will work for money.</p></div></p>
<p><em>As a regular service to our readers, Betabeat selects an especially appealing tech job posting and pens a sample cover letter. Just insert your name, append a resumé and say hello to your future!</em></p>
<p><span style="font-family: helvetica; font-size: small;"><a title="Marketing and Social Media Manager at Artsicle" href="http://blog.artsicle.com/post/4092584802/interns" target="_blank"><strong>MARKETING AND SOCIAL MEDIA MANAGER AT ARTSICLE</strong></a></span></p>
<blockquote><p><strong><span style="font-family: helvetica; font-size: small;">Want to help develop a brand without any BS corporate rules? Social media maven/ninja with vision? With us you can…</span></strong></p></blockquote>
<ol>
<li><strong><span style="font-family: helvetica; font-size: small;">Own, manage, &amp; write for Artsicle's "collecting art" blog</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Start conversations with customers on Twitter, Facebook, and anywhere else you think we should be (Perk: having read @<a href="http://twitter.com/garyvee">GaryVee</a>'s Thank You Economy)</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Maintain a fun, authentic voice for yourself &amp; the Artsicle brand</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Bring your vision for our social strategy &amp; work with the dev team to make it happen</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Get your hands dirty in event planning, schwag creating, and other real life stuff</span></strong></li>
</ol>
<p>___</p>
<p>[Today's date]</p>
<p>Dear Artsicle,</p>
<p>First of all, I get it! Art + popsicle = Artsicle. Art you can suck on! No one wants sucky art, but they do want <em>suckable </em>art. It’s a brilliant idea. After all, art is nothing if not a visceral  experience, right? I’ve always enjoyed Jackson Pollock’s work, for  instance, but wondered why I couldn’t put my mouth on it. Now it seems  like it might finally be possible, thanks to the magic of the internet.  Artsicle, you’ve created the answer to a question I never thought to  ask: Is there a website where I can rent art and lick it in the privacy  of my own home? Turns out yes.</p>
<p>To  be sure, my previous experience in New York area startups should come  in handy here. When I worked for Kozmo.com, we helped our audience  understand that free delivery of pornography, twin lobster tails and hot  chocolate chip cookies (in under an hour) was not just a privilege, but  a right in the New Economy. By the same token, Artsicle’s audience need  no longer suffer the tyranny of art that can’t be returned or shipped  off to the next foster family like a disobedient orphan. After all, who  among us hasn’t suffered buyer’s remorse after quaffing a few too many  white zins and shelling out for a Banksy only to find that you’ve bought  a <em>Mr. Brainwash</em>? Hands high, now. I see you, Courtney Love!</p>
<p>The  reality of our world today is that no commodity is truly valuable  unless it can be rented and returned at will. This is as true of art as  it is of cars, movies, tuxedos and bowling shoes. I don’t know about  you, but my life is full of so much STUFF that I can barely move  sometimes, let alone find the time to <a href="http://www.artnet.com/Magazine/news/artnetnews/artnetnews11-14-8.asp">gnaw upon</a> some of my favorite <em>objets d’art</em>.  The wired set knows that ownership is overrated. To that end, I firmly  believe Artsicle will change how people consume art in the same way  Craiglist changed the way we view prostitution: Find a piece you like on  the web, invite it over, then leave some money on the table when you’re  done with it.</p>
<p>Finally,  I’ll direct you to my popular personal blog, “Outsider Art” (and its  accompanying Twitter feed), a collection of gallery reviews filed from outside  of the gallery after misreading their hours of operation and being  denied entrance. Years of working in social media has taught me that  building a business around your passion on the internet usually leads to  direct monetization, a philosophy shared by the legendary Gary  Vaynerchuk, who also taught me that if wine is your passion, you can  treat Twitter like one long, glorious drunken voicemail.</p>
<p>That’s  all for me, Artsicle. If you’re looking for a forward-thinking social  media maven slash third-degree black belt ninja who “gets it” and wants  to help create shared experiences around art on the web, your search is  over. I see my future, and it’s hanging on the wall, 30 days at a time.</p>
<p>Yours Sincerely,<br />
[Your Name Here]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_2923" class="wp-caption alignleft" style="width: 230px"><img class="size-full wp-image-2923" title="Cover Letter_04" src="http://nyobetabeat.files.wordpress.com/2011/03/cover-letter_04-e1302537891711.jpg" alt="" width="220" height="299" /><p class="wp-caption-text">Will work for money.</p></div></p>
<p><em>As a regular service to our readers, Betabeat selects an especially appealing tech job posting and pens a sample cover letter. Just insert your name, append a resumé and say hello to your future!</em></p>
<p><span style="font-family: helvetica; font-size: small;"><a title="Marketing and Social Media Manager at Artsicle" href="http://blog.artsicle.com/post/4092584802/interns" target="_blank"><strong>MARKETING AND SOCIAL MEDIA MANAGER AT ARTSICLE</strong></a></span></p>
<blockquote><p><strong><span style="font-family: helvetica; font-size: small;">Want to help develop a brand without any BS corporate rules? Social media maven/ninja with vision? With us you can…</span></strong></p></blockquote>
<ol>
<li><strong><span style="font-family: helvetica; font-size: small;">Own, manage, &amp; write for Artsicle's "collecting art" blog</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Start conversations with customers on Twitter, Facebook, and anywhere else you think we should be (Perk: having read @<a href="http://twitter.com/garyvee">GaryVee</a>'s Thank You Economy)</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Maintain a fun, authentic voice for yourself &amp; the Artsicle brand</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Bring your vision for our social strategy &amp; work with the dev team to make it happen</span></strong></li>
<li><strong><span style="font-family: helvetica; font-size: small;">Get your hands dirty in event planning, schwag creating, and other real life stuff</span></strong></li>
</ol>
<p>___</p>
<p>[Today's date]</p>
<p>Dear Artsicle,</p>
<p>First of all, I get it! Art + popsicle = Artsicle. Art you can suck on! No one wants sucky art, but they do want <em>suckable </em>art. It’s a brilliant idea. After all, art is nothing if not a visceral  experience, right? I’ve always enjoyed Jackson Pollock’s work, for  instance, but wondered why I couldn’t put my mouth on it. Now it seems  like it might finally be possible, thanks to the magic of the internet.  Artsicle, you’ve created the answer to a question I never thought to  ask: Is there a website where I can rent art and lick it in the privacy  of my own home? Turns out yes.</p>
<p>To  be sure, my previous experience in New York area startups should come  in handy here. When I worked for Kozmo.com, we helped our audience  understand that free delivery of pornography, twin lobster tails and hot  chocolate chip cookies (in under an hour) was not just a privilege, but  a right in the New Economy. By the same token, Artsicle’s audience need  no longer suffer the tyranny of art that can’t be returned or shipped  off to the next foster family like a disobedient orphan. After all, who  among us hasn’t suffered buyer’s remorse after quaffing a few too many  white zins and shelling out for a Banksy only to find that you’ve bought  a <em>Mr. Brainwash</em>? Hands high, now. I see you, Courtney Love!</p>
<p>The  reality of our world today is that no commodity is truly valuable  unless it can be rented and returned at will. This is as true of art as  it is of cars, movies, tuxedos and bowling shoes. I don’t know about  you, but my life is full of so much STUFF that I can barely move  sometimes, let alone find the time to <a href="http://www.artnet.com/Magazine/news/artnetnews/artnetnews11-14-8.asp">gnaw upon</a> some of my favorite <em>objets d’art</em>.  The wired set knows that ownership is overrated. To that end, I firmly  believe Artsicle will change how people consume art in the same way  Craiglist changed the way we view prostitution: Find a piece you like on  the web, invite it over, then leave some money on the table when you’re  done with it.</p>
<p>Finally,  I’ll direct you to my popular personal blog, “Outsider Art” (and its  accompanying Twitter feed), a collection of gallery reviews filed from outside  of the gallery after misreading their hours of operation and being  denied entrance. Years of working in social media has taught me that  building a business around your passion on the internet usually leads to  direct monetization, a philosophy shared by the legendary Gary  Vaynerchuk, who also taught me that if wine is your passion, you can  treat Twitter like one long, glorious drunken voicemail.</p>
<p>That’s  all for me, Artsicle. If you’re looking for a forward-thinking social  media maven slash third-degree black belt ninja who “gets it” and wants  to help create shared experiences around art on the web, your search is  over. I see my future, and it’s hanging on the wall, 30 days at a time.</p>
<p>Yours Sincerely,<br />
[Your Name Here]</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2011/04/help-wanted-the-cover-letter-assistant-tackles-artsicle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jhanasobserver</media:title>
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			<media:title type="html">Cover Letter_04</media:title>
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	</item>
		<item>
				
		<title>Another Entrant In New York&#8217;s Crowded Online Art Market</title>

		<comments>http://betabeat.com/2011/03/another-entrant-in-new-yorks-crowded-online-art-market/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 13:23:19 -0400</pubDate>
					<link>http://betabeat.com/2011/03/another-entrant-in-new-yorks-crowded-online-art-market/</link>
			<dc:creator>Ben Popper</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=3979</guid>
		<description><![CDATA[<p><a rel="attachment wp-att-3984" href="http://www.betabeat.com/2011/03/29/another-entrant-in-new-yorks-crowded-online-art-market/bmw-guggenheim-lab/"><img class="alignleft size-medium wp-image-3984" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="BMW-Guggenheim-Lab" src="http://nyobetabeat.files.wordpress.com/2011/03/bmw-guggenheim-lab.jpeg?w=300&h=192" alt="" width="300" height="192" /></a>It's going to be fun watching a trio of Silicon Alley startups try to tackle the business of selling fine art online.</p>
<p>The newest player is <a href="http://www.businessinsider.com/catherine-levene-chris-vroom-launch-artspace-with-12-mm-funding-2011-3">Artspace, which just launched with $1.2 million in funding</a>. It's the brainchild of Catherine Levene, who worked at the email list Daily Candy before it sold to Comcast for $125 million.</p>
<p>Levene hopes the site will be half educational space, half online gallery. The business will be a weekly private sale for members in the model of Gilt Groupe.</p>
<p>It's a little tough to say who the target market will be. Artspace is partnering with big names like The Guggenheim, but says its going after folks who typically shop for art at  retail stores like Home Depot and Crate and Barrel.</p>
<p>The recently launched Artsicle, out of Dogpatch labs, offers rentals on relatively unknown artists, making it an easier choice for first time buyers just dipping their toes in the market.</p>
<p>On the other side of the spectrum, Art.sy is going after the high end customers, bringing on Larry Gagosian as an advisor and scrapping its initial plans to pursue young customers.</p>
<p>Who's got the best business model? It's all in the eye of the beholder (investor).</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><a rel="attachment wp-att-3984" href="http://www.betabeat.com/2011/03/29/another-entrant-in-new-yorks-crowded-online-art-market/bmw-guggenheim-lab/"><img class="alignleft size-medium wp-image-3984" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="BMW-Guggenheim-Lab" src="http://nyobetabeat.files.wordpress.com/2011/03/bmw-guggenheim-lab.jpeg?w=300&h=192" alt="" width="300" height="192" /></a>It's going to be fun watching a trio of Silicon Alley startups try to tackle the business of selling fine art online.</p>
<p>The newest player is <a href="http://www.businessinsider.com/catherine-levene-chris-vroom-launch-artspace-with-12-mm-funding-2011-3">Artspace, which just launched with $1.2 million in funding</a>. It's the brainchild of Catherine Levene, who worked at the email list Daily Candy before it sold to Comcast for $125 million.</p>
<p>Levene hopes the site will be half educational space, half online gallery. The business will be a weekly private sale for members in the model of Gilt Groupe.</p>
<p>It's a little tough to say who the target market will be. Artspace is partnering with big names like The Guggenheim, but says its going after folks who typically shop for art at  retail stores like Home Depot and Crate and Barrel.</p>
<p>The recently launched Artsicle, out of Dogpatch labs, offers rentals on relatively unknown artists, making it an easier choice for first time buyers just dipping their toes in the market.</p>
<p>On the other side of the spectrum, Art.sy is going after the high end customers, bringing on Larry Gagosian as an advisor and scrapping its initial plans to pursue young customers.</p>
<p>Who's got the best business model? It's all in the eye of the beholder (investor).</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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