It’s Ad Week in New York, so expect a lot of announcements geared to catch the attention of the buyers who spend big bucks for top brands. The Huffington Post kicked things off with a bang, announcing that it had broken one billion pageviews for the first time this past this past August.
The growth is paired with a push by Arianna Huffington to craft verticals around every type of audience. The site has recently launched HuffPost Gay Voices, HuffPost Weddings and HuffPost High School, among the more than twenty new categories it has brought online since being purchased by AOL.
International expansion is also ramping up. Ms. Huffington was in Brazil when the whole Crunchfund drama erupted and is planning more trips abroad in the coming weeks.
There was no indication in the press release of how much of this new traffic comes from AOL’s considerable network. If the growth is simply the result of the new partnership, then it’s less interesting than new organic highs.
As Kara Swisher points out, HuffPo is also acquiring companies and continuing its hiring binge, taking full advantage of its big new bottom line.
Those of you who hopped on a plane without Wifi Friday evening can be forgiven for not keeping track of what AllThingsD’s Kara Swisher described as “pure twaddle wrapped in ridonkulous grandstanding.” First came TechCrunch writer Paul Carr’s lively public resignation letter. That was followed by newly-crowned TechCrunch editor Erick Schonfeld’s equally public resignation acceptance. And then, to pile it on, TechCrunch writer MG Siegeler offered a semi-private anti-Huffington IED because hey, it’s no fun if you can’t play too.
Digg’s Kevin Rose compared all the adolescent drama to “a LiveJournal page,” so put on some emo jams and join us, won’t you, as we flip through the pages of TechCrunch’s Burn Book. And, yes, for the most part, you’ll find it at the same URL where the professional tech blog used to be.
End of an Era
Flabbergasts! New York-based TechCrunch editor Erick Schonfeld, newly-named editor in chief of the site, has been accused. In a glorious resignation post, TechCrunch writer Paul Carr pointed a finger at the New Yorker: “While Heather, Mike and other senior editorial staffers were making a stand for the site’s editorial independence from The Huffington Post, Erick cut a side deal with Huffington to guarantee him the top job once Mike was gone.”
This information came from Mr. Arrington “and was later corroborated by more than one other person close to the situation,” Mr. Carr told Betabeat by email. “I don’t really want to say much more than that.”
Mr. Schonfeld appears to be on an airplane at the moment and did not respond to an email seeking comment.
We stopped watching those Taiwanese animation videos sometime around the outting of Tiger Woods’ third or fourth extramarital paramour. But this one, courtesy of Next Media Animation, reinvigorated our interest, due mostly to the attention to detail.
Notice, if you will, how close Michael “Yarrington’s” green robes come to the actual TechCrunch logo. They even took the time to reference Kara Swisher calling Crunchfund “a giant, greedy, Silicon Valley pig pile.” And gave TechCrunch bloggers Spartan shields, a la Mr. Arrington’s ultimatum post. But what really got our attention was the scene of Arianna Huffington pummeling Mr. Arrington while Tim Armstrong tries to pull her off. That’s probably just how she imagines it in her Brazilian daydreams.
You didn’t really think Michael Arrington was going to step out of the suddenly “nuclear” spotlight with a few lamestream media quotes and some tweets, did you? If so, you must not have seen yesterday’s ransom letter in which he says: give me “editorial independence” or gimme my site back.
In short he’s recasting his ethically questionable decision to continue to edit a site about startups even as he invests in them as an affront to his very freedom.
We would call his latest move classic Arrington, except even for a “digital megalomaniac,” this is brazen. Well, brazen or laughable. Definitely one or the other.
When Arianna Huffington told David Carr that Michael Arrington was yanked from the editorial payroll and TechCrunch masthead “effectively immediately,” and relegated him to the role of unpaid blogger, this is probably not the kind of blog post she had in mind.
Woo boy. If our head wasn’t spinning, this might actually be funny. It’s been less than 24 hours since Fortune or the New York Times reported (to keep things lively, there’s even some debate around who broke the news) that Michael Arrington would be launching a $20 million venture capital and almost every player involved has offered conflicting stories about how they expect this to unfold, including, earlier this afternoon, one of TechCrunch’s own bloggers.
Will Mr. Arrington still be able to write about startups now that he has an financial inventive to help them succeed? Is blogging even journalism? Was it a good idea to name your VC fund after your news outlets about startups? Depends on who you ask!
Mike Arrington just booted Jay Rosen and Nora Ephron off stage in order to “have two minutes to talk to my boss.” Now he and Arianna Huffington, head of content at AOL, are chatting one-on-one in an interview that Mr. Arrington started off somewhat aggressively with, “You’re my boss and I’ve actually had to report to you… is it as awkward for you as it is for me? I’m not good at reporting to people. Is it going to work?”