startup rundown

Startup News: Brooklyn Tech Triangle Seeks Master Plan; Reuters is Now Distributing Animated Content

"Master Your DSLR Camera:" now available for iOS from Open Air Publishing.

Animated news Reuters has announced the launch of an exclusive partnership with Next Media Animation. Starting this week, Reuters will offer around 20 animated news stories a week produced by Next Media Animation News Direct service, intended to offer visual chronologies of events not captured on video—such as the sinking of the Costa Concordia—as well as present clear illustrations of more technical news.

Master plan The Brooklyn Tech Triangle is seeking proposals for an area-wide strategic plan to support the growing tech sector, which is expected to nearly double in the next three years. Objectives of the designated planning team include improving transportation between the tech triangle and surrounding communities and developing implementable land-use strategies. An information session for potential respondents will take place on July 20 at the Downtown Brooklyn Partnership office; proposals are due August 10.

How-to Open Air Publishing, an innovative digital publisher which produces interactive how-to ebooks for iOS, including Master Your DSLR Camera and The Better Bacon Book, just raised $800,000 in seed round funding from Digital Entertainment Ventures, SV Angel, Charles River Ventures and 500 Startups. Read More

Building a Better Ad Trap

Aol Ventures Jumps In on Appssavvy in $7.1 M. Round

Mr. Cunningham.

Appssavvy, the New York-based “adtivity” network, announced a $7.1 million series A this morning from its seed investors including Scott Kurnit, Howard Lindzon, The New York Times and True Ventures. Rather than serving up ads when a page loads, Appssavvy delivers ads when users perform an activity: click on a thing, update a status, buy a virtual shot of Jaeger, complete a level, “like” something.

“Activity-based advertising we believe will be the emerging digital advertising category that paid search and behavioral targeting were a few years ago, and which video is today,” Chris Cunningham, co-founder and CEO, told PEHub. Read More