Yesterday, porcelain humanoid Gwyneth Paltrow stopped by a “Meet the Developer” panel at the Soho Apple Store (you know, the one that doesn’t flood) in order to promote her latest moneymaking scheme, a series of goop-branded travel apps.
While she was at it, she deigned to explain the use case for this brand Read More
Did you get one of those flash-flood warnings on your smartphone this morning, only to look out and see puddles, but nothing too major? Well, the New York Post found the flood, and it was inside the Fifth Avenue Apple Store.
An eyewitness reports:
“I’m still Snoop Dogg. Snoop Lion is an extension of Snoop Dogg. He’s the fine-tuned Snoop Dogg, the perfection of Snoop Dogg in so many words.”
The fine-tuned version of Snoop Dogg showed up an hour late to last night’s panel at the Soho Apple Store. Given that he’s Snoop, though, that’s basically the same as being on time. When he finally strolled onstage, he was wearing a leather jacket and leather gloves, despite the warm spring weather. Also, sunglasses. At 9 p.m., inside the Apple Store.
He wore them the whole time.
Apple in Your Eye
At the end of October, Apple unveiled a new Palo Alto store. You’d think that a company famous for its attention to detail would lavish special care on a new showcase just a couple towns over from Cupertino. But while it sure is pretty, Apple’s latest, greatest glass temple to minimalism is apparently louder than the most ear-splitting high school cafeteria.
Former Apple exec Jean-Louis Gassée stopped by recently, and he did not like what he found:
The Macy’s flagship at Herald Square is currently in the process of a long overdue top-to-bottom renovation. She’s still a grand old lady, with her wooden escalators and gleaming elevators, but her finery was starting to look a little tattered and we wouldn’t want the place to eventually degrade into a Miss Havisham squatting next to Penn Station, now would we?
However, the New York Times reports that the proceedings have at least one preservationist a little alarmed. On a recent visit he noticed that the columns in the Broadway-facing “Great Hall” are missing their marble, and the chandeliers are gone. And upon whom does Theodore Grunewald cast blame for these developments? Apple, of course:
Today would have been the 57th birthday of Apple founder Steve Jobs, who succumbed to pancreatic cancer in October, 2011. Fans have taken note by trending birthday wishes on Twitter and celebrating at the Apple store on 5th Avenue in Manhattan. Brendan McElroy and Seth Rogers, who the Post dubbed “a pair of Mac-obsessed entrepreneurs,” set the event for 3 to 5 p.m. today and planned quite a party. Or, as Mr. McElroy termed the event on Twitter, quite a “guerilla bday party“:
The Tao of Steve
It’s hard to keep the development of the world’s largest Apple store under wraps when it’s happening in a building with 750,000 daily visitors. But the company is trying.
On Friday, 9to5Mac reports that dozens of construction workers and corporate reps were on hand prepare for an announcement expected tomorrow. Surprise! You know that Apple Store that’s been religiously photographed and filmed for months? It exists!
Tomorrow’s presentation is likely to make public the news of a grand (pun intentional) opening on Black Friday or later Thanksgiving weekend.
Tao of Steve
Anyone who’s ever made an appointment at the Genius Bar is probably familiar with Apple retail store’s eagerness to please. Hell, they’ve even barred the word unfortunately from the employee lexicon, much less any hint of customer criticism. You dunked your iPhone in the toilet? Sounds like it was very thirsty, sir. To determine whether Apple store employee’s agreeability knows no bounds, comedian and writer Mark Malkoff devised a series of four tests which he performed in various NYC locations. How did Apple training hold up against challenges like watching a customer order and eat pizza, romance his very tall wife, request help with iPhone while sporting full Darth Vader regalia, and walk in with a pet goat? Maybe a little too well . . .
Cover Letter Generator
As a regular service to our readers, Betabeat selects an especially appealing tech job posting and pens a sample cover letter. Just insert your name, append a resumé and say hello to your future!
GENIUS AT APPLE You’re fascinated by the way things work and the reasons they sometimes don’t. Read More
Today’s rumor round-up is kind of bummery, and we”d like to start by saying sorry about that, New York tech. It’ll get better: