The Tao of Steve

New Samsung Commercial Mocks Urban Apple Fan Boys, Baristas [VIDEO]

Spot on wardrobe choices, Mad Men.

Congratulations, Samsung! You succeeded in ego-checking a bunch of Apple fan boys just in time to make them question their Black Friday spending habits. (Also, you got us to write about a cellphone commercial. Really guys, you’re on a roll.)

The ad takes place in the not-so-fictional world of lines of hipsters outside Apple stores nine hours before the iPhone 4S goes on sale. “Guys I’m so amped I could stay here for three weeks” and “Yeah, I mean, this is an event!” quickly gives way to doubt when they hear about battery problems and lack of 4G. Read More