REMAIN CALM.

When Instagram released its new terms of service back in December, users flipped their shit so hard that many of them swore they were giving up the service entirely. But anyone actually live up those promises? The New York Post said so. Based on stats from AppData, which only counts accounts linked to Facebook, the paper reported that daily active users had dropped from 16.4 million to 12.4 million as of December 29.

But those numbers got so much coverage that Instagram, which rarely pulls up the curtain, felt compelled to counter claims it’s hemorrhaging users. AllThingsD reports the company has added a number to the list of stats on its press page: 90 million monthly active users. Boo-yah?

The company also told the site that in fact users had jumped 10 percent from December to January and, for good measure, here's Kevin Systrom in full CEO salesman mode:

“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told AllThingsD. “With many of the product and internationalization improvements we’ve made, we’ve been excited to see these efforts resonate with users globally.”

Omitted but implicit: "All is well! ALL IS WELL." Don't worry, everyone still wants to share selfies and brunch pics and vacation snaps, so keep posting away--you won't end up that last loser posting away on a deserted social network.

again: How much is a user who only visits a service once a month really worth? Maybe AppData’s conclusion was B.S., but as ATD points outs out, it's hard to evaluate the health of the service without some daily stats.

Concerns about the social media equivalent of a bank run might be well-founded. Has there ever been a group of humans as ready to flee en masse like a flock of startled starlings as social network users? One day you're inspiring universally relatable slang like "Myspace angles," the next you're a synonym for Internet ghost town.

Brb, Snapchatting some bird pics.

(Photo: AppData)

The graph shows a pretty steady decline in daily active users. On May 20th, the game had 9.1 million active users, down 39 percent from its original peak of 15 million. But since then, the game has lost 4.1 million more users, bringing its current daily active users to 5 million. That's a 45 percent decrease over one month, and a 67 percent total decrease from its peak totals.

The graph shows slight bumps on June 13th and 14th following Zynga's announcement that it would offer the game in 12 new languages, but fell again shortly after the announcement. Draw Something's monthly active users also saw a decrease, though less dramatic; the game went from 30.6 million monthly active users to 23.8 million over the course of the same timeframe.

Last week, news broke that CBS was developing the pictionary-like concept into a game show. Zynga better have its fingers crossed that the show can help nudge Draw Something back towards relevancy.

Olivia Munn, Joel McHale, Julie Louis-Dreyfus, Ed Helms and Jim Carry at the Airtime launch.

There were perhaps 100 print, online and TV reporters drinking coffee and eating parfait at the press event in Chelsea last week. Media from Bloomberg, CNN, the Associated Press and the New York Times down to GigaOM, Business Insider and BuzzFeed were there for more than an hour watching a mini-parade of celebrities take the stage. Now that Airtime has been out for a week, we can assess the results of that massive press push.

No fewer than seven stars were there, and what did it get Airtime? According to AppData, Airtime has enticed just 150,000 people to try it out. Because Airtime requires users to log in with Facebook, that number includes every person who has tried Airtime in the last week.

Going from 0 to 150,000 new users is no easy feat. But still, that's less than 19,000 new users per A-list celebrity. It's just a tenth of the size of the viral video chat app Chatroulette at its peak. Considering the low barrier to entry--the app requires no download, just a Facebook login--and the nearly 10,000 articles about the app in Google News, it's surprising that Airtime's numbers aren't higher.

Maybe it's that, as everyone this reporter introduces to Airtime always points out, Facebook already has video chat of its own. Coupled with Socialcam, a social video app that is the most popular app on Facebook right now with more than 77 million users, Facebook video chat is a pretty close substitute for Airtime.

Maybe it's that the app, which uses Flash, tends to crash right in the middle of pitching your startup to Sean Parker. Or maybe it's just too much social pressure.

(h/t @andrewchen)

With interest in the game quickly ebbing, the Wall Street Journal reports today that Zynga is attempting to justify the $183 million it spent to acquire Draw Something and its parent company OMGPOP by tacking on yet more ads to the flailing game. Because if there's one thing game players love, it's ads, obviously.

According to the Journal:

The San Francisco-based company on Thursday plans to announce an agreement with animation studio DreamWorks Animation SKG Inc. to place additional advertising in the game. Zynga believes it's the start of new revenue-generating possibilities that will justify the controversial acquisition.

DreamWorks has agreed to run banner ads and other promotions inside Draw Something for its upcoming film Madagascar 3, which we guess means pre-teens and their parents are the only ones still playing Draw Something.

We're seriously skeptical that implementing another annoying ad layer to the user experience is going to keep the game from hemorrhaging users, but may as well make money off the users you still have, right?

Meanwhile, we like to picture former OMGPOP CEO Dan Porter reading this article and breaking into a maniacal laugh while fanning himself with hundos.

Turntable.fm

Another noteworthy stat, noticed by the Turntable.fm Fans blog: Sunday is the busiest day of the week for Turntable.fm and usage dips dramatically in the middle of the work week, contradicting the notion perpetuated by rooms with names like Coding Soundtrack and Indie While You Work, that people are using the site on the job.

Turntable.fm is still restricted to invite-only, so it's unsurprising to see a plateau. But the leveling-off occurred around the same time as the launch of Spotify, the streaming music app that is more conducive to productivity and which is rumored to have more than 70,000 paid subscribers in the U.S. already. Of course, The New York Times has already declared its allegiance.