It's Zuck's World We're Just Living In It

And the Mystical Magical Product Facebook Announced Was… Search

Sure, if you're into that kind of thing. (Photo: Screencap)

Today, Facebook hosted a big presser to reveal “what we’re been building.” This prompted breathless speculation but, much to our dismay, the big reveal was not Facebook for cars, introduced by Hasselhoff in full Knight Rider getup. Instead, it was “graph search.” Not to be confused with “web search,” it’s a better way for Facebook to leverage all the personal data you’ve willingly turned over.

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