Hardware and IT company Nimble Storage was the second hottest company on the platform in terms of investor interest, while Good Technology placed in the top five for the second consecutive quarter. Getable and Transcriptic, meanwhile, two companies included in SecondMarket's new partnership with AngelList, were among companies gaining new traction on the platform.

Also in the report: Software and consumer electronics firms accounted for a combined majority of companies the private stock market in 2012, as the platform, which first gained widespread attention as a favorite platform for trading pre-IPO Facebook shares, continued to move beyond its social media roots.

But if software and consumer electronics firms combined for more than 60 percent of companies listed, investors are still prospecting for the next social media goldmine: According to the SecondMarket report, buyside demand for consumer web and social media companies topped $2 billion, outpacing the software and gaming category, which placed second in investor interest at $191 million, and mobile, which ranked third at $100 million.

Meanwhile, SecondMarket reminded startups that there's more than one way to keep their workers happy:

From catered lunches and free massages to in-house yoga and dog-friendly offices, startups showcase their love for their employees in countless ways, all with the ultimate goal of keeping morale and productivity high at the organization.

But if founders really want to keep overworked employees content, there's nothing like a little bit of liquidity.

(Photo: AngelList)

AngelList, the Facebook for startups, just did NYC job seekers in the tech sector a major solid. Today the company released a graphical breakdown of the average salaries of tech companies, drawn from data collected through its jobs portal, which helps match startups with prospective talent. The information is quite revealing, and much more detailed than what you'd find on a site like GlassDoor.

First thing's first: the average salary of a startup employee in Silicon Valley is $101,000, whereas those in New York average only (lol) $90,000. We probably shouldn't complain, though: there are a host of cities with lower average salaries than us, like Denver and Houston (though those cities have a much lower cost of living).

According to PandoDaily, the average salary for a dev across all the job postings is naturally higher than for other positions, at $93,000; for marketers it's slightly less at $92,000 and designers are earning $88,000 on average.

As for the NYC companies with the highest average salary: Stylecaster boasts an average salary of $176,000, so if you have any friends who work there, they better not even think about asking you to split the brunch bill. Rewind.me, Bonobos and Bookish dole out an average salary of $126k, while Venmo's average is $123k. Most jobs fall into the $80-90k range, with an average salary of $87,000: Fitocracy, Seatgeek and Skillshare all fall into this category.

It's worth noting that these averages are only based on job listings posted to AngelList, so if a company is only advertising developer positions on the platform, its average salary will probably appear higher than it actually is. Still, the tool is helpful both for the job seeking and the cripplingly nosy: you can also break down average salaries by role, like developer, or skills, like specific programming languages you know.

Now go, Betabeat readers. Tell your boss you deserve to be paid more! But once you get that raise, we hope you'll remember the little people.

(Photo: Nomiku)

What do you get when you mix one part fresh-faced "bicoastal foodies," one-part pioneering Chinese accelerator, and one-part high-brow cooking fad? Nomiku, an immersion circulator that wants to bring a "Top Chef"-worthy cooking technique to the amateur kitchen.

By clipping Nomiku's device onto any pot of water, users are able to master sous-vide cooking, a method increasingly popular for its consistent, juicy results. Meat smokers? So 2010.

Although the startup is based in San Francisco, its cofounders have ties to New York's restaurant scene. CEO Lisa Q. Fetterman worked at Jean Georges and Babbo before running Lower East Kitchen, which open-sourced a DIY sous-vide kit. Cofounder Wipop Bam Suppipat worked at Fatty Crab and Zoku. Rounding that out is Lisa's husband Abe Fetterman, Nomiku's CTO, a Princeton astrophysics Ph.d. They prototyped the device at Haxlr8r, a hardware accelerator in ShenZhen, China, where they "developed solid relationships with ethical facilities."

Nomiku was Kickstarter's fastest-launching campaign in the food category--raising more than $287,00 in three weeks and meeting its goal in 11 days. Momentum has slowed somewhat on the crowdfunding platform: the project has raised $291,680 with nine days to go. But as of this morning, Nomiku is "trending" on AngelList.

While it doesn't guarantee funding, the startup has 113 "followers"--up from 86 earlier today--including Jason Calacanis, who backed the project on Kickstarter, Path's Dave Morin, Brit Morin (Martha Stewart for the Etsy set), 500Startup's Dave McClure, and Quotidian Ventures' Pedro Torres Picón.

Immersion circulators, which started showing up on the market a few years ago, cost between $500 and $2,000 reports Engadget, which tested out the device and liked what it saw. Nomiku will retail for $299, is small enough to fit in a New York kitchen, and doesn't require a proprietary cooking vessel.

From the eat-your-own-dogfood school of marketing, the company's Kickstarter page boasts that, "Our Nomiku prototype floored everyone at Q and Abe's wedding by making perfectly cooked steaks." If production goes according to plan, we expect to see Nomiku   join the KitchenAid Mixer on the wedding registries of artisanal Brooklyn. Singletons might want to opt for the $75 DIY version (calling yourself a "maker" optional).

(flickr.com/portland_mike)

Do you feel like there are a lot of startups? We feel like there are a lot of startups. The JOBS Act, an amalgamation of six bills that passed through Congress, is likely going to make even more startups, thanks to a section that will allow the average American to invest limited amounts of money in business plans. AngelList, the crowdfunding platform Indiegogo, and a crop of equity-based crowdfunding platforms are poised to take advantage—but not for a while. The Act requires the SEC to hammer out the rules for equity-based crowdfunding within nine months.

"The SEC needs to determine the actual guidelines," said Nick Tommarello, one of the founders of WeFunder, an equity-based crowdfunding platform that decided to launch a preliminary site before the law passed. "Then we apply to the SEC."

The SEC has said publicly that it is "cautious" about the new crowdfunding /crowd investing rules. The agency could have loosened the rules on who can invest earlier, but declined to do so on its own, Mr. Tommarello said.

"This is exactly how government can catalyze job creation, encourage the entrepreneurial spirit and maximize the possibilities of online crowdfunding platforms like Indiegogo simply through cutting regulations – and at zero cost to tax payers," Indiegogo founder Slava Rubin, who  also participated in a roundtable discussion with President Obama before the signing, said in a statement. "There are more than 5,000 current funding projects on Indiegogo and now the law is finally catching up to technology. We bank online, shop online and there's no reason we shouldn't be able to help create jobs online. We're excited how this bill will democratize fundraising and as demand develops for equity crowdfunding we expect to enter that space."

Two of WeFunder's cofounders were also invited to the ceremony.

New crowdfunding platforms CircleUp and Crowdfunder are already fighting for a toehold in the space. AngelList has also expressed interest. Kickstarter declined to comment.

AngelList and WeFunder are also part of a trade organization being referred to for now as the Self Regulating Organization that will be consulting with the SEC on crowdfunding rules. The organization will have a formal roll call of members today.

CORRECTION, 4/6/12 3:25 p.m.: AngelList is not part of the SRO, AngelList's Kevin Laws said in an email. "While we figure out what (if anything) we will do in that world, we have not joined any trade organization or SRO. We were invited to a meeting at which they discussed it and put our contact info down so people would know how to contact us, but that was it." Betabeat regrets the error.

Mr. Paternot: ready for his closeup.

Stephan "Got the Girl, Got the Money, Now I'm Ready to Live a Disgusting, Frivolous Life" Paternot is back, VentureBeat reports, in an astounding blast from the past with a new startup, Slated, an AngelList for film productions (Barry Silbert likes it!). To recall, Mr. Paternot was the founder of a sort of proto-Facebook, theglobe, which set a record for the biggest first-day stock gain on Wall Street at the time, popping up close to $1 billion. Today, theglobe.com is a shell company with no significant assets or operations, and has no significant source of revenue. Funny how that happens.

On this occasion, allow us to direct you to New York Observer profile of the man himself, which begins: "Not long ago, Stephan Paternot, former C.E.O. of the tremendous dot-com failure known as theglobe.com, decided he’d make a pretty great movie star and relocated to Los Angeles for a couple of months." Enjoy!

This photo and interview brought to you by Twitter.

Andrew Cove moved to New York from Santa Monica on May 1 planning to join NYU's ITP program. Oops. Somehow the entrepreneur, fresh off his first failed startup, wound up at an internship at IA Ventures which "opened some interesting doors"--and one of those doors eventually led to the startup-investment matchmaker AngelList. A happy coincidence, it seems, as Mr. Cove was somewhat down on his luck before he moved to the city.

"There was baggage--I had just killed a startup," he said. "I just kind of wanted the experience of living in New York City. It never occurred to me to consider I'd be working for something based in San Francisco."

New York is the second-most active market on AngelList. Based on the deals companies reported to AngelList, which is far from comprehensive, Silicon Valley is responsible for 53 percent of investments, followed by New York with 18 percent, AngelList founder Naval Ravikant told The Huffington Post.

Los Angeles accounts for six percent of deals; then Austin with five percent, Europe and Boston with four percent and Seattle with three percent.

AngelList, which has no revenue and is supported by a grant from the Kaufman Foundation, has been growing by leaps and bounds since launching in 2010. AngelList now has 2,500 registered investors and 13,000 startups, Mr. Ravikant told HuffPo. To recap: startups list their vitals and how much they're looking for on AngelList, with options for who can see the information. Investors can then "follow" startups and get a feed of updates from interesting, mostly pre-funding companies. AngelList says it has recorded more than 750 individual investments in an estimated 400 companies, a low number because many deals aren't reported.

Mr. Cove is the newest "venture hacker" on AngelList's nine-person team. He works out of Dogpatch Labs in Union Square, helping companies polish their pitches and guiding investors through the site. "It wasn't actually a concerted thing to have people in New York," he said. "It turns out to be advantageous because so much is happening in New York."

Betabeat welcomed Mr. Cove to New York with a hearty call-out in the rumor roundup. He followed up with us this week--and he says AngelList is changing in a very interesting way.

How did you get introduced to AngelList?

I was primarily familiar with AngelList through when it first appeared on Hacker News, and when the explosion of coverage came out of that. The startup I was working on probably wouldn't have been able to succeed on AngelList largely because it had no traction at the time. But AngelList was exactly the sort of thing that would have been a great tool for me because I was undernetworked. I came out to San Francisco from L.A. wanting to do a web startup, having no connections.

What was your startup?

I was doing--there's actually a Y Combinator company doing this now-- it was QR codes for social networking for businesses, where businesses and ultimately individuals could connect Facebook and LinkedIn and get a QR code for it.

Who are AngelList's competitors?

There are a few. I would say that we're aware of them but we're so heads down focused on our own product that it's not--not that we don't think about it, but they don't influence how we develop our product.

So AngelList is focused on product. What were some recent changes to the network?

We revised a bunch of messaging stuff recently to make it much cleaner. Probably the biggest thing we added recently was reviews for investors. If there's a negative review of an investor you don't actually see the negative review, you just see x number of reviews out of y number of reviews were positive. It's specified by the user whether it's positive or negative.

Are you seeing anything interesting in the data?

New York is hugely active both from the investor side and the startup side.

The biggest thing that's happening now is there's a growing number of companies that have a presence on AngelList even if they aren't raising money. They're starting to treat AngelList as a Facebook for companies. It's interesting for a lot of reasons ... certainly interesting because companies used to ask us every now and then, "I'm done fundraising can you guys close the profile now," and now it's starting to sway with startups keeping their pages up to show followers [their progress].

For some people, AngelList seems to carry a stigma--like it's a second, third or last resort for startups that can't raise money. Is that changing?

I think the percepton of what the site is for will start changing. Part of the benefit of this is, we have confirmed connections between everyone who's invested with the startup. We're collecting the data as it happens. We get really good data on funding events. That's why the stuff happening off the site, closing that loop and collecting that data is important. The foundations are there to have a really cool collection of prominent events in startup history from an investment standpoint.

And now there are a number of companies who have come to AngelList with funding, with very strong leads and with multiple options. And the benefit of being on AngelLlist is that the previously serial process can now happen in parallel and out in the open. When you're trying to figure out who you want to close your round with, and you know there are some options available to you, you basically create a storm because all the investors you're talking with will see everyone else who's following you and taking an interest in you. That speeds this process up so that everything happens more rapidly.

There's a bunch of misperceptions about the site. There are four characteristics that you need to be exceptional in one of on the site and social proof is just one of those.

Are we going to start seeing more from AngelList in New York?

Yeah! I'm doing a Skillshare class in November. We're throwing events. There's stuff in the works.

Om nom Gojee.

Gojee, the photo-heavy recipe recommendations app--think AllRecipes.com meets What the Fuck Should I Make for Dinner--started as Mint.com for food, then became Twitter for food, before its founders finally settled on the current conceit: suggestions based on preferences and allergies, plus what the cook has in his or her larder. It was a hit! And after some lovin' from the media and users, Gojee has picked up a cool $1.2 million from Kapor Capital along with Ustream co-founder Brad Hunstable as an advisor. 

Gojee found its investors through AngelList. The process took a few months, Gojee co-founder Michael LaValle told Betabeat in an email. "Awesome, awesome experience," he said.

With the money, Gojee plans to hire engineers and work on business development. "We don't currently make any money, and that's also a function of why the round is a bit on the large side.  There are a few coals in the fire regarding revenue, and we want to make sure we approach that decision very carefully and methodically," Mr. LaValle said.

"We'd like to expand the engineering team a bit (who doesnt :-) and we're working on some pretty cool features that we'll be launching shortly.  This money really gives us the runway and the capital to step on the gas a bit as we explore mobile, etc," he said.

Mr. Rose

Now, it seems, Mr. Rose is trying to adapt to these modern times through AngelSoft, the New York company he founded in 2004 to make software for investors to help them manage deal flow and collaborate with investors.

As Bloomberg reports, AngelSoft is launching an online marketplace to hookup potential investors with the right  to entrepreneurs and hoping "financial matchmaking" ensues. Along with the pivot, AngelSoft will change its name to Gust. See, thinking like a startup already.

Bloomberg says the matchmaking function is available to AngelSoft's 150 VC funds and 35,000 angel investors, although it doesn't specify how many of them are actively using the software. The idea is that investors will use the software to seek out new opportunities, track portfolios, and weed through requests. Gust will also have features for startups to privately post their progress and manage relationships with investors.

It's still debateable whether investors and startups will bite, especially considering competition from platforms like AngelList, more closely associated with the current funding landscape and without the cumbersome legacy associations. AngelList founder Naval Ravikant told Bloomberg that 12,000 startups have applied since he launched in February, 2010, including 68 just yesterday. But perhaps the better question might be whether a standardized online platform can compete with the proliferating stream of hackathons, incubators, and accelerators that help expose investors to startups and vice versa. At least according to Compete's numbers, traffic for AngelList appears to be down significantly from last July.

Soon we’ll be able to receive bus arrival times via text message, the MTA says. [NYDN]

Offensive advertisements aren’t group-buying sites’ only problem. [WSJ]

Cell phones will be credit cards and everyone wants a piece. [NYT]

Dorsey mulls a return to Twitter. [NYT]

Foursquare readies for new funding round. [BI]