Visiting Dignitaries

Trigger Media Expands InsideHook, a Thrillist for the ‘Established Man’ with Help from Actor Ed Burns

6460 inside hook martin sobey

In fiction, the experts tell you to write what you know. In founding a company, you’re told to fix the problems you find in your own life. So it makes sense, then that Andy Russell–a leading investor behind email newsletters like Daily Candy, Thrillist, Tasting Table, and PureWow–has decided the world needed InsideHook, another free lifestyle newsletter, but this one targeted to his own demographic: “The discerning, urban, established man who lives a fast-paced and rewarding life,” as the company describes it.

In a visit to Betabeat’s offices last month, Mr. Russell, who helped launch roughly one email property a year for the past eight years as a partner at the powerhouse investment firm Pilot Group, said he recognized the need to cater to the 35-to-55 set by looking at his own life. On date night, he and his wife would end up at the same sushi place around the corner. “My wife looks at me and goes ‘Again? Where’s the guy who climbed Kilimanjaro on our honeymoon?’ Or I used to own a restaurant in the West Village called Moomba. ‘Where’s the guy who started the hottest nightclub/restaurant in New York?'”  Read More

Venture Capitalism

Can You Feel the Froth? Zynga and Business Insider Investor Launches Trigger Media Group, Another NYC Seed Stage Fund


Dan Primack broke the news today that another seed stage fund is poised to enter into the New York’s teeming tech scene. The fund, which has reportedly raised around $23 million, is called Trigger Media Group. It will be run by Andy Russell, a co-founding partner of Bob Pittman’s VC and PE firm Pilot Group LLC.

Mr. Pittman, of course is the former president of AOL and the founder of MTV. According to Crunchbase, Pilot Group likes “to buy undervalued companies, fix them, and resell them.” Pilot Group is an investor in Zynga, betaworks, and our friends over at Silicon Alley Insider.

Trigger will focus on the digital media space, which means it should be wading through plenty of potential local investments. Read More