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	<title>Betabeat &#187; andrey petrov</title>
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		<title>Betabeat &#187; andrey petrov</title>
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		<title>The New New Tech Writing: Straight Up Penning Poems About Stuff</title>

		<comments>http://betabeat.com/2012/11/the-new-new-tech-writing-straight-up-penning-poems-about-stuff/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 16:01:29 -0400</pubDate>
					<link>http://betabeat.com/2012/11/the-new-new-tech-writing-straight-up-penning-poems-about-stuff/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=70015</guid>
		<description><![CDATA[<p><div id="attachment_70018" class="wp-caption alignleft" style="width: 310px"><a href="https://wiki.smu.edu.sg/w/1112t2is427g1/images/7/72/Drew-Houston.jpg"><img class="size-medium wp-image-70018" title="Drew-Houston" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/drew-houston.jpeg?w=300" height="224" width="300" /></a><p class="wp-caption-text">How much do we love thee, Drew Houston? Let us count the ways. (Photo: wiki.smu.edu)</p></div></p>
<p>There's the gadget liveblog, the multimedia-heavy feature and the bloggy, snarky take. But as we near the end of 2012, we may have reached the last possible evolutionary stage of tech writing: just fucking penning some poems about stuff.</p>
<p>Dealbook nailed the approach with shining <a href="http://dealbook.nytimes.com/2011/07/01/the-week-that-was-in-verse-2/">limericks</a> about business news; Googler Andrey Petrov, whose riling <a href="http://betabeat.com/2012/09/googler-waxes-poetic-about-twitter-the-benjamin-button-of-startups/">ode</a> to Twitter aptly deemed the company "the Benjamin Button of Startups," set the bar high for poetic programmers everywhere. Now, prolific TechCrunch scribe Josh Constine has taken the baton.</p>
<p><!--more-->Mr. Constine was so inspired by a recent <a href="http://techcrunch.com/2012/11/13/dropbox-100-million/">interview</a> with Dropbox CEO Drew Houston ("a joy to talk to as a tech journalist"!) that he decided to express his overflowing emotions the best way the DJ Systromatic <a href="http://betabeat.com/2012/10/instagram-ceo-kevin-systrom-djd-a-vegas-nightclub-and-invited-his-tech-friends/">fan</a> knew how: through <a href="http://techcrunch.com/2012/11/13/a-poem-for-dropbox/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">lyrical rhyme</a>. His moving ballad is called "~Dropbox~."</p>
<blockquote><p><strong>~Dropbox~</strong></p>
<p>So many devices, all in their shells</p>
<p>Meanwhile memories trapped in ourselves</p>
<p>Need something here that’s trapped over there</p>
<p>It’s enough to make anyone pull out their hair</p>
<p>A layer’s what we need, to stitch them together</p>
<p>So data can flock like birds of a feather</p>
<p>Free up our minds by quelling the fear</p>
<p>That all of our moments could just disappear</p>
<p>Next on the roadmap, Connect All The Things!</p>
<p>So from TVs to tablets our files can swing</p>
<p>There’s one hundred million that already heart it</p>
<p>But Drew says that Dropbox is just getting started.</p>
<p>-by Josh Constine, TechCrunch</p></blockquote>
<p>Shall we bid adieu to press release journalism in favor of a more artistic approach? Betabeat is enticed by the idea, but Twitter isn't so sure: "wtf is that?" <a href="https://twitter.com/chaykak/status/268437134195716096">wrote</a> one user. "OMG, that's embarrassing" <a href="https://twitter.com/noboa/status/268437877715763200">tweeted</a> another.</p>
<p>Perhaps a world so accustomed to disruption isn't ready to be emotionally moved.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_70018" class="wp-caption alignleft" style="width: 310px"><a href="https://wiki.smu.edu.sg/w/1112t2is427g1/images/7/72/Drew-Houston.jpg"><img class="size-medium wp-image-70018" title="Drew-Houston" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/drew-houston.jpeg?w=300" height="224" width="300" /></a><p class="wp-caption-text">How much do we love thee, Drew Houston? Let us count the ways. (Photo: wiki.smu.edu)</p></div></p>
<p>There's the gadget liveblog, the multimedia-heavy feature and the bloggy, snarky take. But as we near the end of 2012, we may have reached the last possible evolutionary stage of tech writing: just fucking penning some poems about stuff.</p>
<p>Dealbook nailed the approach with shining <a href="http://dealbook.nytimes.com/2011/07/01/the-week-that-was-in-verse-2/">limericks</a> about business news; Googler Andrey Petrov, whose riling <a href="http://betabeat.com/2012/09/googler-waxes-poetic-about-twitter-the-benjamin-button-of-startups/">ode</a> to Twitter aptly deemed the company "the Benjamin Button of Startups," set the bar high for poetic programmers everywhere. Now, prolific TechCrunch scribe Josh Constine has taken the baton.</p>
<p><!--more-->Mr. Constine was so inspired by a recent <a href="http://techcrunch.com/2012/11/13/dropbox-100-million/">interview</a> with Dropbox CEO Drew Houston ("a joy to talk to as a tech journalist"!) that he decided to express his overflowing emotions the best way the DJ Systromatic <a href="http://betabeat.com/2012/10/instagram-ceo-kevin-systrom-djd-a-vegas-nightclub-and-invited-his-tech-friends/">fan</a> knew how: through <a href="http://techcrunch.com/2012/11/13/a-poem-for-dropbox/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">lyrical rhyme</a>. His moving ballad is called "~Dropbox~."</p>
<blockquote><p><strong>~Dropbox~</strong></p>
<p>So many devices, all in their shells</p>
<p>Meanwhile memories trapped in ourselves</p>
<p>Need something here that’s trapped over there</p>
<p>It’s enough to make anyone pull out their hair</p>
<p>A layer’s what we need, to stitch them together</p>
<p>So data can flock like birds of a feather</p>
<p>Free up our minds by quelling the fear</p>
<p>That all of our moments could just disappear</p>
<p>Next on the roadmap, Connect All The Things!</p>
<p>So from TVs to tablets our files can swing</p>
<p>There’s one hundred million that already heart it</p>
<p>But Drew says that Dropbox is just getting started.</p>
<p>-by Josh Constine, TechCrunch</p></blockquote>
<p>Shall we bid adieu to press release journalism in favor of a more artistic approach? Betabeat is enticed by the idea, but Twitter isn't so sure: "wtf is that?" <a href="https://twitter.com/chaykak/status/268437134195716096">wrote</a> one user. "OMG, that's embarrassing" <a href="https://twitter.com/noboa/status/268437877715763200">tweeted</a> another.</p>
<p>Perhaps a world so accustomed to disruption isn't ready to be emotionally moved.</p>
]]></content:encoded>
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			<media:title type="html">jroyobserver</media:title>
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		<title>Googler Waxes Poetic About Twitter, the &#8216;Benjamin Button of Startups&#8217;</title>

		<comments>http://betabeat.com/2012/09/googler-waxes-poetic-about-twitter-the-benjamin-button-of-startups/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 14:20:56 -0400</pubDate>
					<link>http://betabeat.com/2012/09/googler-waxes-poetic-about-twitter-the-benjamin-button-of-startups/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=61659</guid>
		<description><![CDATA[<p><div id="attachment_61661" class="wp-caption alignleft" style="width: 260px"><a href="https://plus.google.com/109834643338395014064/posts"><img class="size-full wp-image-61661" title="photo-1" src="http://nyobetabeat.files.wordpress.com/2012/09/photo-1.jpeg" alt="" width="250" height="250" /></a><p class="wp-caption-text">Mr. Petrov (Photo: G+)</p></div></p>
<p>Tech writing can sometimes lack a certain <em>je ne sais quois</em>. Pumped with technical jargon like so many steroids pulsing through the blood of Lance Armstrong, it can be difficult to make product reviews and spec reports as moving as a piece of literature.</p>
<p>But goddammit if Googler Andrey Petrov isn't going to try.</p>
<p>On his Google+ page, Mr. Petrov--a software engineer at the GOOG--<a href="https://plus.google.com/109834643338395014064/posts/A9Fk7bsCA1B">penned</a> a heartfelt ode to the rise and fall of the mighty Twitter. What might become of a once-great startup that turned a blind eye to the suffering of its outside developers, allowing the very API lifeblood they require to survive to dry up like a rain drop on hot summer pavement?</p>
<p>Mr. Petrov knows. Relax, pull up a chair beside the fireplace and allow him to regale you.</p>
<p><!--more-->"Twitter is the Benjamin Button of startups," he opines. (*pause for snaps of approval*)</p>
<p>Oh, but there is more. There is so, so much more:</p>
<blockquote><p>Born out of wisdom and insight in our daily social behaviour, completely changing the way we communicate. Soon grown into a heroic Atlas, holding up the world of third-party developers on its shoulders, thriving as the platform rises along with thousands of apps and services transforming the experience. Dusk approaches when Twitter sheds its desire to leave a mark on humanity and finds itself destined to die as a single-feature web-based MVP. A sparkle in a developer's eye.</p></blockquote>
<p>Oh Twitter, surely the <a href="http://www.mcabee.org/~lcm/lines/slouch.html">Second Coming</a> is at hand?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_61661" class="wp-caption alignleft" style="width: 260px"><a href="https://plus.google.com/109834643338395014064/posts"><img class="size-full wp-image-61661" title="photo-1" src="http://nyobetabeat.files.wordpress.com/2012/09/photo-1.jpeg" alt="" width="250" height="250" /></a><p class="wp-caption-text">Mr. Petrov (Photo: G+)</p></div></p>
<p>Tech writing can sometimes lack a certain <em>je ne sais quois</em>. Pumped with technical jargon like so many steroids pulsing through the blood of Lance Armstrong, it can be difficult to make product reviews and spec reports as moving as a piece of literature.</p>
<p>But goddammit if Googler Andrey Petrov isn't going to try.</p>
<p>On his Google+ page, Mr. Petrov--a software engineer at the GOOG--<a href="https://plus.google.com/109834643338395014064/posts/A9Fk7bsCA1B">penned</a> a heartfelt ode to the rise and fall of the mighty Twitter. What might become of a once-great startup that turned a blind eye to the suffering of its outside developers, allowing the very API lifeblood they require to survive to dry up like a rain drop on hot summer pavement?</p>
<p>Mr. Petrov knows. Relax, pull up a chair beside the fireplace and allow him to regale you.</p>
<p><!--more-->"Twitter is the Benjamin Button of startups," he opines. (*pause for snaps of approval*)</p>
<p>Oh, but there is more. There is so, so much more:</p>
<blockquote><p>Born out of wisdom and insight in our daily social behaviour, completely changing the way we communicate. Soon grown into a heroic Atlas, holding up the world of third-party developers on its shoulders, thriving as the platform rises along with thousands of apps and services transforming the experience. Dusk approaches when Twitter sheds its desire to leave a mark on humanity and finds itself destined to die as a single-feature web-based MVP. A sparkle in a developer's eye.</p></blockquote>
<p>Oh Twitter, surely the <a href="http://www.mcabee.org/~lcm/lines/slouch.html">Second Coming</a> is at hand?</p>
]]></content:encoded>
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