I'll Tumbl For You
Late Tuesday night, while most of New York City was “afk” enjoying the balmy weather, Tumblr CEO David Karp snuck a post onto the staff blog paying tribute to Storyboard–a team of journalists and editors assigned to “cover Tumblr as a living, breathing community.”
After gushing with pride over Storyboard’s many accolades, Mr. Karp pivoted, abruptly. The year-old concept “had run its course” and the editorial team, he announced, “will be closing up shop and moving on.” Please, he asked, “join us in wishing them well.”
But the Storyboard layoffs, which affected three staffers peripheral to internal operations, are hardly the only departures Tumblr has faced over the past six or seven months. Rather, they’re the only ones Mr. Karp has spoken about publicly.
Fretful newshounds and anxious bloggers can stop sitting shiva. Digg, or rather Betaworks’ reboot of old Digg, wants to resurrect yet another ailing online mainstay. On its blog this afternoon, the startup announced it would be building a reader to replace the “much-loved, if under-appreciated” Google Reader.
In the post, Andrew McLaughlin, the former vice president of Tumblr who joined Betaworks as an entrepreneur-in-residence last summer, said Reader’s “early social features were forward-thinking and hugely useful.” However, as with the revamped Digg, the new iteration won’t look exactly like its predecessor:
Movers and Shakers
On his blog this afternoon, Andrew McLaughlin, vice president of Tumblr, revealed that he would be leaving the micro-blogging platform after just nine months to join Betaworks, an early Tumblr investor, as an entrepreneur-in-residence. Investment firms often tap employees at portfolio companies for that role. Recently, for example, Andreessen Horowitz poached Foursquare vice president Tristan Walker for an EIR position out in Silicon Valley, although Mr. Walker had clocked almost three years at Foursquare at that point.
In an interview with Betabeat, Mr. McLaughlin assured us that the move was “on friendly terms.”