Freshly Minted

Why’d Apple Buy Beats and Booklamp? Probably to Build a Massive Subscription Platform

Screen Shot 2014-08-01 at 11.53.55 AM

Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week and tell you what you need to know and why it matters.

The deal: Apple acquired book analysis startup Booklamp for an alleged $10 to $15 million, likely to begin work building a book subscription platform, or something much bigger.

Apple is always stark and shady when it comes to their acquisitions. They’ve bought a number of under-the-radar startups, and when asked why, they offer up the same response:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Read More

The Future of the Ebook

Oyster Launches on Desktop, Makes Books Look More Like Blog Posts

Screen Shot 2014-07-23 at 5.43.29 PM

Oyster is on a roll lately. They’ve been signing up new publishers, launching new apps, getting good reviews — they’ve even gotten people to rightfully start calling them the “Netflix for Books.”

To add to all of that, as of this morning Oyster is launching their desktop app, making their books available wherever there’s a working browser tab. Though Read More