Customers are so excited about the iPhone 6, they’re willing to pay people to wait in line at the Apple Store for them. Sadly, we can’t say the same for the enthusiasm surrounding the Amazon Fire Phone, whose price has just been reduced to a measly $0.99.
The phone, which has been on the market for less than two months, has already decreased nearly $200 in price, Time reports. Amazon Devices’ vice president, Ian Freed, described the news in a press release today:
Fire is now 99 cents with a two-year contract, plus customers get one full year of Prime included. With access to all of the Prime content, Mayday, 32GB of memory and free unlimited cloud storage for photos, plus the exclusive Dynamic Perspective and Firefly features, Fire is another example of the value Amazon delivers to customers.
The “Maker Movement,” which seeks to revitalize American Manufacturing with open source tools and 3D printers, and has captured the attention of everyone from Silicon Valley entrepreneurs to the White House. So why shouldn’t an ecommerce giant like Amazon try to edge their way into the action?
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At the Standard Hotel in New York City last night, AT&T held an event where a slew of reporters queued up for a momentary, tightly controlled preview of the Amazon Fire Phone. No videography was allowed, but it was enough time to see what sets the Fire Phone apart from the competition. The verdict is dim, even compared to something as dismal as a Windows Phone.
The front of the phone is surrounded by 3D cameras that track the motion of your face to see how your head orients to the phone. On a map of New York City, moving the gadget around in front of our eyes caused us to peek around the buildings. In order to see into the distance, we tilted the phone like we were searching for something hidden inside the edge of the screen, which was a little cool at first, but was more glitzy then convenient.