Fashion, turn to the left Wednesday night, Betabeat ventured down to the Bowery for a party celebrating the launch of Zady, the anti-fast-fashion startup founded by Soraya Darabi and Maxine Bédat. Attendees tended toward the leggy, and the bar was serving “moonshine” cocktails. At one point, we watched a meticulous mustachioed man line up an iPhone shot of a piece of paper on the wall, printed with the party’s official hashtag.
“‘Stealth’ mode is such a terrible word,” said Ms. Bédat (a patterned clutch from their holiday line-up tucked under her arm) when we asked about the company’s hush-hush birth. “Working on things quietly!” she corrected. Read More