On Social Media, Young Artists Blur the Boundary Between Performance and Life

Comedians Cole Escola (l) and Jeffery Self went from YouTube to cable TV and back again (Logo)

Jeffery Self and Cole Escola—a young comedy duo who parlayed YouTube success into two seasons of a cable TV sketch program—played two sold-out shows in New York this weekend, their first since splitting three years ago.

Separately, each has continued a trajectory of online mini-celebrity—especially Mr. Self, who moved to Los Angeles in 2010 and closely chronicles his personal life on social media.

Millennial, fearless and wildly funny, Jeffery and Cole exemplify a new generation of digitally native performers. But their audience is confronted with a challenge: when artists choose to broadcast their most private moments on social media, where is the boundary between life and performance?  Read More

They See Me Trollin'

British Scholar Painstakingly Researches the Scientific Classifications of Trolling


In a stellar usage of the British people’s tax dollars, one Lancaster University scholar has actually spent time and brain juice identifying people’s main strategies for online trolling. After closely analyzing 4,000 cases of trolling, she compiled results that probably could have been predicted by any Instagram-using high school sophomore, or anybody who reads the Internet, ever. Read More


Your Guide to Getting Retweeted by Amanda Bynes

Your coveted destination: Amanda Bynes's Twitter feed. Perez Hilton sympathizers need not apply.

Internet users are probably well-versed by now in the glory that is Amanda Bynes’s Twitter account. One hardly needs to spend a minute scrolling through her Twitter feed before encountering a booty call to Drake, a death threat to Perez Hilton or a topless selfie taken on a bathroom sink.

When it comes to obsessing over Ms. Bynes’ Twitter, it’s one thing to be an avid peruser, but it’s another thing entirely to earn the coveted retweet. We here at Betabeat have tried, so far to no avail. Now, for your convenience, we’ve scientifically analyzed Ms. Bynes’ Twitter feed and concisely determined what it takes to get noticed—and retweeted—by everyone’s favorite wayward celeb. Read More

Visiting Dignitaries

Amanda Bynes Apparently Thinks Google Results Are a Substitute for a State-Issued ID

Google me.

Perfectly well-adjusted human being Amanda Bynes apparently believes that Google can help solve life’s pesky predicaments. TMZ reports that the talking, off-brand velour suit/actress was denied boarding on a private flight in New Jersey this weekend because her driver’s license was suspended, so she didn’t have a valid government-issued ID to board. Read More