#WAKEUPCALL

See Ya, Ice Bucket Challenge: #WAKEUPCALL Touted As the Internet’s Newest Charity Craze

Nicky Hilton's #WAKEUPCALL selfie. (Instagram)

The furor surrounding the ALS Ice Bucket Challenge might have cooled off, but now there’s a new charity initiative getting ready to clog up your Facebook newsfeed taking social media by storm.

The latest craze, #WAKEUPCALL, has seen celebs sharing photos of themselves waking up in the morning, and then nominating their fellow famous folk to do the same — as well as make a contribution to Unicef UK’s efforts to aid Syrian children. Read More

Made In China

Mice Bucket Challenge? Chinese Scientists Apparently Freezing Rodents Alive to Test Limits of Viral Stunt

SAY IT ISN'T SO. (www.dfic.cn)

Created with the harmless intention of raising money to fight disease, the ALS ice bucket challenge has produced some terribly unfortunate side effects — take the teen who jumped off a cliff to his death, or the man who accidentally engulfed his head in a ball of fire.

Now, if numerous Chinese news sources are to be believed, scientists at the Affiliated Hospital of Henan Institute for Health are conducting awful experiments on mice, all in the name of the viral social media challenge. The experiments reportedly involve submerging the mice in ice water and timing how long it takes before they die.  Read More

Internet 911

Teen Dies Attempting Risky Stunt for Viral Ice Bucket Challenge

The ALS Ice Bucket Challenge. (Wikipedia)

A U.K. teen has reportedly become the first fatal victim of the Ice Bucket Challenge, an Internet trend designed to help fight a deadly disease.

Cameron Lancaster, 18, is believed to have completed the ALS Ice Bucket Challenge, and then jumped feet-first off an 80-foot cliff into the shallow water at an abandoned quarry, the Telegraph reports. His body was found after a four-hour search. Read More