Singer Alicia Keys is leaving her meaningless “global creative director” gig at BlackBerry, reports The Canadian Press. She joined the company last January to help bolster the brand’s new line of smartphones, but BlackBerry has reportedly fallen out of love with her as it looks to cut costs.
It looks like BlackBerry’s new
social media intern “global creative director” Alicia Keys is settling into her new gig quite nicely. AdAge reports that her workday doesn’t solely consist of forcing people to make ugly cryfaces while she belts out “Girl on Fire” in the cafeteria for the 800th time. Rather, she’s being super hands on by actually going to meetings and stuff.
Facebook founder and CEO Mark Zuckerberg raved about his company, declaring the social media giant a “mobile company” during a conference call discuss quarterly earnings. [Betabeat]
More importantly, is that a picture of the Zuckster at a rave? According to the DJ shown in the image at left, the photo was taken three years ago. [Gawker]
Note to BlackBerry: Next time you launch a big new product, maybe better to firm up your release date before you hire Alicia Keys to sing your praises. [Bloomberg]
Sometimes matching a business model to a celebrity founder is like picking out the right pair of shoes to go with a pair of new pants. ShoeDazzle, the online shoe-seller cofounded by Kim Kardashian, dropped its subscription model a year ago. Now the subscription package is back. [AllThingsD]
A man was shot dead in Georgia after a GPS error lead him to the wrong house. [Gizmodo]
AND NOW THEY HAVE A TUMBLR.
Alicia Keys was having a pretty annoying Wednesday afternoon. Right before Betabeat was set to talk to Ms. Keys, she ran off to the bathroom, seemingly to escape the incessant schedule changes a Flatiron PR firm kept throwing at her. The company had set up a series of interviews with the R&B songstress to promote her new iPad and iPhone app, The Journals of Mama Mae & LeeLee, but the junket wasn’t proceeding quite as planned.
The app is storybook adventure, filled with interactive narratives, piano playing and journal writing–fit for any kid with a little creative flair, or what we imagine Ms. Keys must have been like as a little girl.
If Alicia Keys wants ‘No More Drama,’ she might want to rethink her co-sign of Tumblr.