LEAKS

Drizzy Drake’s Mastery of Internet Album-Leak Diplomacy

charm

So: a music artist–say, the most famous half-Jewish, half-black, all-Canadian former DeGrassi star (who also happens to be really, really good friends with Lil’ Wayne) in the universe—spends all kinds of time working on the follow-up to his major label debut, which was widely perceived to be an ambitious-yet-rushed effort to capitalize on his quickly rising fame. Fans eagerly await the new album as singles trickle out and release dates get pushed back. Finally, after months of hot-and-heavy press anticipation, the album is unleashed onto the public…via a leaked copy on the internet, over a week ahead of time. Read More