Baby I Can Drive Your Car

Black Car App Courts Customers By Offering On-Board Tarot Card Readings

Shuffling the tarot cards.

What do you do when you’re a black car service in NYC, and you want to get popular enough to seriously compete with Uber? You tell your riders they can literally have anything they want inside their hired cars.

That was the strategy, at least, for Gett, the upscale rideshare app that debuted in NYC last August. To get their name out there, the company yesterday launched the day-long #GettAnything campaign, which allowed riders to request any and all forms of en-route entertainment — as long as it’s not illegal — and have Gett attempt to fulfill their wildest wishes. Read More

Off the Media

Virgin Territory: Why Some Advertisers Are Finally Embracing Online Porn

Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.

We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?) Read More

XXX in Tech

Wow, Your ROI Is Huge: Advertisers Finally Turned On to Porn Sites

(Photo: Eat24)

Prudish and old fashioned advertisers have traditionally eschewed advertising on porn websites out of fear of tarnishing their brands or turning away more staid clientele. But with the fact that porn accounts for 30 percent of all web traffic–and advertising on porn sites is much, much cheaper than running banner ads on places like Google–a handful of pioneering companies have taken to slipping into virgin territory by placing their ads alongside videos of people banging. Read More