Sorry, stoners: even in states where pot is legal, you still can’t advertise for it on Facebook or Google.
Even though the sites can restrict their ads to specific locations and demographics (i.e., only Colorado and Washington), they still won’t budge on their policies regarding the promotion of recreational drugs, according to Gigaom.
Off the Media
Since Facebook is constantly figuring out ways to aggravate you, it shouldn’t be a surprise that its newest innovation comes in the form of video advertisements that play automatically. The social network is expected to roll out the noisy adverts Thursday to promote some dumb movie called Divergent, reports the Wall Street Journal.
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Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.
We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?)
Prudish and old fashioned advertisers have traditionally eschewed advertising on porn websites out of fear of tarnishing their brands or turning away more staid clientele. But with the fact that porn accounts for 30 percent of all web traffic–and advertising on porn sites is much, much cheaper than running banner ads on places like Google–a handful of pioneering companies have taken to slipping into virgin territory by placing their ads alongside videos of people banging.
Off the Media
Facebook has no patience for boobies–not even the feathered kind. The social media site reportedly took immediate action after the Christmas Island Tourism Board posted an ad for its annual Bird’n’Nature Week that read: “Some gorgeous shots here of some juvenile boobies.”
Of course, ornithologists and casual weekend bird-watchers alike know that “boobies”—besides being, you know, boobies—are also a type of goofy-looking bird found on islands and along coastlines, including on Christmas Island, a small Australian territory in the Indian Ocean.
We have a certain image of what great marketers should look like. David Ogilvy with his pipe, Don Draper with his whiskey, Alex Bogusky on the cover of Fast Company.
Of course, each of these embodied their own era in their own way. But look at the last crop of billion-dollar brands, which in the last half-decade rose from nothing to ubiquity: Facebook, Zappos, Airbnb, Square, Uber, Evernote, Spotify, Twitter, Dropbox.
Off the Media
As if your Twitter feed wasn’t filled with enough junk already, companies will soon be able to bombard you with promoted tweets based on your geographical location. In other words, you’ll never be able to avoid Pinkberry again.
Advertising is a simple business.
A publisher creates inventory, whether it’s in a newspaper, over the airwaves, by the side of the road or online. They sell part of that inventory to companies who want to get their products and brand names in front of an audience.
Though it seems like a simple equation, there are a lot of ways it could go wrong, especially in the dizzying world of online ads.
Off the Media
Allen Stern, one of the Web’s original bloggers and founder of CenternetWorks, has died. Mr. Stern established himself early in the New York startup scene, shining a spotlight on tech companies when few others did. His sister posted the news on Mr. Stern’s Facebook account, but didn’t indiciate the cause of his death. [CNET]
Careful, your sponsored content is leaking: “Brands are everywhere, and brands have now leaked into what has been traditionally the editorial space.” [New York Times]
Why does Google pay Neal Mohan, its VP of display of advertising products, more than Carmelo Anthony? Because the visionary “predicted how brand advertising would fund the Internet.” [Business Insider]
In the United Kingdom, some lucky Facebook users are being charged up to £10 to send private messages to celebrities as part of a trial run. The scheme had a U.S. trial run in January when it cost $100 to message Mark Zuckerberg. [Guardian]
California already prohibits using your phone to text or call while driving. Recently, an appeals court ruled out using maps as well. Regulations against changing Spotify playlists are presumably next. [AllThingsD]
Last week, Coca-Cola put out a study declaring that online buzz has no impact on sales. And of course, that announcement drove everyone on the Internet to start buzzing about it.
AdAge, MediaBistro, Motley Fool, Business Insider and dozens of others all weighed in on Coke’s study, which “finds online buzz has no measurable impact on short-term sales”–driving thousands of tweets, likes and comments between them. (By “weighing in,” I mean they repeated the same few facts derived from the same presentation originally reported by AdAge in its “Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter” story.)