Baby I Can Drive Your Car
What do you do when you’re a black car service in NYC, and you want to get popular enough to seriously compete with Uber? You tell your riders they can literally have anything they want inside their hired cars.
That was the strategy, at least, for Gett, the upscale rideshare app that debuted in NYC last August. To get their name out there, the company yesterday launched the day-long #GettAnything campaign, which allowed riders to request any and all forms of en-route entertainment — as long as it’s not illegal — and have Gett attempt to fulfill their wildest wishes.
Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More
The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling Read More
Cloud storage titan Dropbox announced this morning that it will be opening an NYC office before the end of the year, and has already begun the process of moving.
“We’re seeing enormous growth across the board, and New York is a great because it’s a microcosm of the broader market,” Ross Read More
Better Advertising Bureau
Ever since the middle of the summer, Facebook has been wrestling a pig, trying its best to smear some red lipstick on the unruly beast. The company is tired of being the go-to site for pictures of babies and food. Facebook wants to be a personalized, digital newspaper, full of rich discussion and Read More
Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the “Skip Now” button, and zone out while the 5-second timer runs down. Now, a company called
It can be difficult to know who is or isn’t a real person, Read More
Sorry, stoners: even in states where pot is legal, you still can’t advertise for it on Facebook or Google.
Even though the sites can restrict their ads to specific locations and demographics (i.e., only Colorado and Washington), they still won’t budge on their policies regarding the promotion of recreational drugs, according to Gigaom.
Off the Media
Since Facebook is constantly figuring out ways to aggravate you, it shouldn’t be a surprise that its newest innovation comes in the form of video advertisements that play automatically. The social network is expected to roll out the noisy adverts Thursday to promote some dumb movie called Divergent, reports the Wall Street Journal.
XXX in Tech
Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.
We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?)
Prudish and old fashioned advertisers have traditionally eschewed advertising on porn websites out of fear of tarnishing their brands or turning away more staid clientele. But with the fact that porn accounts for 30 percent of all web traffic–and advertising on porn sites is much, much cheaper than running banner ads on places like Google–a handful of pioneering companies have taken to slipping into virgin territory by placing their ads alongside videos of people banging.