Well, the Pornhub billboard was fun while it lasted.
On Monday, in a glorious display of progress for sex positivity, Pornhub put up the first ever Times Square porn billboard — at least, the first ad since Times Square was basically a haven for prostitutes and peep shows. They debuted the ad with a performance from the Gotham Rock Choir, singing “All You Need Is Hand” and effectively sticking it to every mainstream advertiser that wouldn’t let Pornhub run a commercial. Read More
Update: Almost as soon as it was erected, it was down again. Typical.
Porn sites have had trouble breaking into the skittish world of mainstream media, regardless of the fact that basically everyone is using them. Camming site Jasmin.com was rejected by NBC for the opportunity to run a commercial during this year’s Emmy Read More
I had dinner recently with a big ad broker. He represented the online inventory of some major international publishers—US magazines, websites, and so forth.
I asked him something I’ve been curious about for a long time. How on earth do you guys get people to pay two different prices for the same inventory?
That question Read More
The viral video may be dead as far as ad campaigns go.
The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivating an ongoing relationship with consumers even when it does happen.
Social network newcomer Ello has been going nuclear among people looking for a social network that helps them escape advertising and its evils. And because brands will do everything in their power to sell shit, Ello already has profiles for Netflix, Sonos and news orgs like the Wall Street Journal, the Independent, Engadget, and the Guardian.
This bring a certain confusion for people who aren’t thinking very deeply. That train of thought goes like this: Ello doesn’t sell out to brands, but brands are allowed to be on Ello? Doesn’t that go against their manifesto? Wait, Ello founder Paul Budnitz has one to promote his bicycle company? Hypocrite!
Yes, having marketers ruin everything. Hell, the reason people have flocked to Ello in the first place is escape the social network titans who are alienating every user they can for the sake of advertisers. But there’s a clear divide between Ello simply letting brands make a profile, and re-engineering their site and business model to cater to advertisers, a la Facebook. Read More
Ever feel like Facebook’s targeted advertising has no idea who you are, sending you ads for women’s hygiene products when you’re a man, or ads for dating sites for ethnicities and religions you’re not even a part of? Well, consider yourself lucky that Facebook doesn’t know you too closely — evidently, it’s enough to drive Read More
After growing their audience 550 percent last year, Mic landed a $10 million VC investment to try to become the number one spot for millennial-era news sites. Formerly PolicyMic, the company has recently rebranded and redesigned their site, hired star editorial staffers, and is planning new verticals in tech and health.
Trouble is, Read More
Quick: what do you think is the top adult entertainment brand in the world? Playboy? Hustler? PornHub? Turns out, it’s none of the above. That throne belongs to Jasmin.com, a lesser-known camming site that has grown to pull in nearly a million dollars in revenue every day.
That little known fact could remain a secret as long as major cable networks have anything to say about it. Jasmin.com has been denied from running a relatively tame advertisement during the upcoming Emmy Awards. Megan Morahan of NBC Universal’s ad sales team told them:
I ran your spot by our standards group, and unfortunately we cannot accept advertising for Jasmin.com.
What’s worse than feeling anxious on your overseas flight? Cuddling up to a blanket that visually displays your nerves to everyone else.
British Airways tested blankets designed to identify passengers’ feelings of well-being on flights from London to New York last week, Re/code reported.
The so-called “happiness blankets” are outfitted with LED lights that turn red (stressed and anxious) or blue (calm and relaxed) according to readings by neuro-sensing headbands. Read More