Gothamist National Media, the hyperlocal news empire based in New York City, announced yesterday that their hyper-local site Austinist is officially closed.
“As an independent, bootstrapped media company, we have to run lean and mean,” Jake Dobkin, the founder and publisher of Gothamist, told Betabeat. “That means pruning the tree each year to keep it healthy and strong, and that’s what led to the Austinist decision.”
Google is launching a major new ad campaign. Billboards, posters, and subway trains are being emblazoned with its imagery. Magazines are rolling off the presses with pages printed in its bright colors. Television spots are set to run against a few nationally distributed shows and against local content in a few metro areas.
It’s a pretty standard traditional media campaign, except one thing: All of this media is advertising YouTube.
Baby I Can Drive Your Car
For tech entrepreneurs and investors, a social network is the great white whale of startups. Successful ones scale hard and fast, generating mountains of precious user data for advertising clients.
Paul Budnitz, an artist and designer toy maker, thinks that kind of marketer exploitation is downright evil, and has organized a supergroup of artists, programmers, and designers to build a safe haven. It’s called Ello, and it’s a social network with a manifesto.
What do you do when you’re a black car service in NYC, and you want to get popular enough to seriously compete with Uber? You tell your riders they can literally have anything they want inside their hired cars.
That was the strategy, at least, for Gett, the upscale rideshare app that debuted in NYC last August. To get their name out there, the company yesterday launched the day-long #GettAnything campaign, which allowed riders to request any and all forms of en-route entertainment — as long as it’s not illegal — and have Gett attempt to fulfill their wildest wishes.
Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More
The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling Read More
Cloud storage titan Dropbox announced this morning that it will be opening an NYC office before the end of the year, and has already begun the process of moving.
“We’re seeing enormous growth across the board, and New York is a great because it’s a microcosm of the broader market,” Ross Read More
Better Advertising Bureau
Ever since the middle of the summer, Facebook has been wrestling a pig, trying its best to smear some red lipstick on the unruly beast. The company is tired of being the go-to site for pictures of babies and food. Facebook wants to be a personalized, digital newspaper, full of rich discussion and Read More
Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the “Skip Now” button, and zone out while the 5-second timer runs down. Now, a company called
It can be difficult to know who is or isn’t a real person, Read More
Sorry, stoners: even in states where pot is legal, you still can’t advertise for it on Facebook or Google.
Even though the sites can restrict their ads to specific locations and demographics (i.e., only Colorado and Washington), they still won’t budge on their policies regarding the promotion of recreational drugs, according to Gigaom.