Better Advertising Bureau

Pornhub Billboard Taken Down The Day After It Went Up After Hotel Manager Throws a Fit

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Well, the Pornhub billboard was fun while it lasted.

On Monday, in a glorious display of progress for sex positivity, Pornhub put up the first ever Times Square porn billboard — at least, the first ad since Times Square was basically a haven for prostitutes and peep shows. They debuted the ad with a performance from the Gotham Rock Choir, singing “All You Need Is Hand” and effectively sticking it to every mainstream advertiser that wouldn’t let Pornhub run a commercial. Read More

YOUTUBE U.

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

A still from Nike's "Winner Stays" YouTube video. (YouTube)

The viral video may be dead as far as ad campaigns go.

The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivating an ongoing relationship with consumers even when it does happen.

Instead, we’re seeing a number of brands begin to adopt more pragmatic approaches to YouTube, including the “hero, hub, hygiene” strategy touted by YouTube. Read More

Ello

Why Brands Making Ello Profiles Doesn’t Ruin Everything, Destroy Ello

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Social network newcomer Ello has been going nuclear among people looking for a social network that helps them escape advertising and its evils. And because brands will do everything in their power to sell shit, Ello already has profiles for Netflix, Sonos and news orgs like the Wall Street Journal, the Independent, Engadget, and the Guardian.

This bring a certain confusion for people who aren’t thinking very deeply. That train of thought goes like this: Ello doesn’t sell out to brands, but brands are allowed to be on Ello? Doesn’t that go against their manifesto? Wait, Ello founder Paul Budnitz has one to promote his bicycle company? Hypocrite!

Yes, having marketers ruin everything. Hell, the reason people have flocked to Ello in the first place is escape the social network titans who are alienating every user they can for the sake of advertisers. But there’s a clear divide between Ello simply letting brands make a profile, and re-engineering their site and business model to cater to advertisers, a la Facebook. Read More

Better Advertising Bureau

NBC Rejects Porn Site Jasmin.com’s Emmy Awards Ad

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Quick: what do you think is the top adult entertainment brand in the world? Playboy? Hustler? PornHub? Turns out, it’s none of the above. That throne belongs to Jasmin.com, a lesser-known camming site that has grown to pull in nearly a million dollars in revenue every day.

That little known fact could remain a secret as long as major cable networks have anything to say about it. Jasmin.com has been denied from running a relatively tame advertisement during the upcoming Emmy Awards. Megan Morahan of NBC Universal’s ad sales team told them:

I ran your spot by our standards group, and unfortunately we cannot accept advertising for Jasmin.com.

Read More

Tech in Advertising

British Airways Uses Brain-Sensing Blankets to Try and Prove Passengers Aren’t Miserable

How is anyone relaxed with that thing on their heads? (Screengrab: Youtube)

What’s worse than feeling anxious on your overseas flight? Cuddling up to a blanket that visually displays your nerves to everyone else.

British Airways tested blankets designed to identify passengers’ feelings of well-being on flights from London to New York last week, Re/code reported.

The so-called “happiness blankets” are outfitted with LED lights that turn red (stressed and anxious) or blue (calm and relaxed) according to readings by neuro-sensing headbands. Read More