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		<title>Best Tech Events This Week (Advertising Week, NYU Startup Week, The Feast, Growth Hacking, Fashion 2.0, NFC Hackathon, Women 2.0, FinTech)</title>

		<comments>http://betabeat.com/2012/10/best-tech-events-this-week-advertising-week-nyu-startup-week-the-feast-growth-hacking-fashion-2-0-nfc-hackathon-women-2-0-fintech/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 09:30:27 -0400</pubDate>
					<link>http://betabeat.com/2012/10/best-tech-events-this-week-advertising-week-nyu-startup-week-the-feast-growth-hacking-fashion-2-0-nfc-hackathon-women-2-0-fintech/</link>
			<dc:creator>Gary Sharma</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=64461</guid>
		<description><![CDATA[<p><em><a href="http://www.garysguide.com/redtie"><img class="alignleft wp-image-31234" style="margin:5px 10px;" src="http://nyobetabeat.files.wordpress.com/2012/01/sponsor_garys_red_tie.png?w=297&amp;h=500&amp;h=500" alt="" width="297" height="500" /></a>This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of <a href="http://www.garysguide.com/events">Gary's Guide</a> and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.</em></p>
<p>Like to hack? Well, you're in luck! :) This week there are a whole bunch of hacking-related events on the docket, including <a href="http://hmrobotis.eventbrite.com/?ref=garysguide">ROBOTIS</a> at Hack Manhattan, the <a href="http://www.garysguide.com/events/qd8fo0j/OpenStreetMap-OSM-Hack-Day?region=newyork">Open Street Map</a> hack day, Ordr.in's <a href="http://www.eventbrite.com/event/4199859894?ref=garysguide">Hack Food</a>, a contest at <a href="http://wixathon.eventbrite.com/?ref=garysguide">Wix design</a>, and hackathons at the <a href="https://www.eventbrite.com/event/3376000709?ref=garysguide">Feast Conference</a> and <a href="http://tappednyc.eventbrite.com/?ref=garysguide">Tapped NFC</a>.</p>
<p>Speaking of hackathons, the good folks at Bond Strategy are organizing an awesome one next week called the <a href="http://hackingfilm.eventbrite.com/?ref=garysguide">Film Experience Hackathon</a>. Coders, hackers, filmmakers and visual artists will be joining forces to create new and innovative ideas demonstrating how technology can enrich the end-to-end movie experience. The winning team will receive three SXSW 2013 Film badges and be featured as a highlighted participant in the inaugural Film Startup Alley at the festival. Nice!<!--more--></p>
<p>If you're in the market for a good hacker or engineer, my friend Michael Latulippe (founder, <a href="http://www.nycsoftware.org/">New York Software Engineers</a>) and Victoria Ricciuti (<a href="http://technosgi.com/">Techno Solutions Group</a>) are putting together a <a href="http://www.nycsoftware.org/events/78591762/">really awesome job fair</a> on October 23 at <a href="http://www.thealleynyc.com/">AlleyNYC</a>. The goal? Connecting NYC's most talented techies with amazing companies ranging from Fortune 500s to funded startups.</p>
<p>And don't forget, Noah Kagan (numero uno on Andrew Chen’s Growth Hacker list) will be in town this week <a href="http://www.garysguide.com/events/qhmv44t/Growth-Hacking-with-Noah-Kagan?region=newyork">for a panel on Growth Hacking</a>. In case you don't know Noah, he built two multi-million-dollar online businesses before turning 28, is currently the Chief Sumo at AppSumo and his recent blog post "<a href="http://okdork.com/2012/09/29/why-i-got-fired-from-facebook-a-100-million-dollar-lesson/">Why I got Fired from Facebook (a $100 Million dollar lesson)</a>" has been blowing up all over Twitter.</p>
<p>Hungry for still more hacking? No worries--I got your back. It's also NYU Startup Week. Their theme? "Hacking as a mentality." The terrific lineup of events includes <a href="http://nyustartupweek-hackingindustries.eventbrite.com/?ref=garysguide">Hacking Industries</a> on Monday, <a href="http://eia-nyu-startupweek.eventbrite.com/?ref=garysguide">Hacking Your Career</a> on Tuesday, <a href="http://nyustartupweek-hackingthefuture.eventbrite.com/?ref=garysguide">Hacking the Future</a> on Wednesday, <a href="http://nyustartupweek-hackerseducation.eventbrite.com/?ref=garysguide">A Hackers Education</a> on Thursday and <a href="http://www.garysguide.com/events/ir4gj81/-NYU-Startup-Week-Hack-Day?region=newyork">Hack Day</a> on Friday.</p>
<p>New Yorkers sure do like hacking! And THAT can only mean good things for Silicon Alley.</p>
<p><strong>And now let's see what else is going down in the Alley this week...</strong></p>
<p><a href="http://influence12.eventbrite.com?ref=garysguide">[Advertising Week] Under The Influence Summit</a><br />
With Gary Vaynerchuk (cofounder, VaynerMedia), Baratunde Thurston, (founder, Cultivated Wit and author, <em>How to Be Black</em>), B. Bonin Bough (VP global media and consumer engagement, Kraft), Tim Perzyk (global sales strategy, Twitter), Christine Osekoski (publisher, <em>Fast Company</em>), Ben Lerer (cofounder and CEO, Thrillist), Nick Emery (CEO, Mindshare), Marc Speichert (CMO, L’Oréal USA) and others.<br />
Monday (Oct. 1), 4 p.m. @ Liberty Theater, 234 W. 42nd St</p>
<p><a href="http://branded-app-oct-1-2012.eventbrite.com/?ref=garysguide">All NYC Mobile Branded App Show-Off</a><br />
The largest gathering of the mobile community during Ad Week. Seven different brand apps presented in a Battle of the Apps program with a panel of esteemed judges.<br />
Monday (Oct. 1), 6:30 p.m. @ Union Square Ballroom, 27 Union Square West</p>
<p><a href="http://www.garysguide.com/events/78r38m7/World-Business-Forum-NY-2012?region=newyork">World Business Forum NY 2012</a><br />
Rockstar speaker list includes Sir Richard Branson, Jack Welch, Robert Gates, Jim Collins, Fareed Zakaria, Michael Porter, Barbara Corcoran, Ursula Burns and others.<br />
Tuesday (Oct. 2), 9 a.m. @ Radio City Music Hall, 1260 6th Avenue</p>
<p><a href="http://www.garysguide.com/events/77gxmr8/Fashion-2-0-The-Digital-Evolution-of-Fashion-Week?region=newyork">Fashion 2.0: The Digital Evolution of Fashion Week</a><br />
Panelists include Michelle Horowitz (exec VP of marketing and communications, Diane von Furstenberg), Rachel Arthur (editor, media &amp; marketing, WGSN), Amy Odell (editor, Shift @ BuzzFeed) and Jill Meltz (director of sales, FashionGPS).<br />
Tuesday (Oct. 2), 6 p.m. @ Scandinavia House, 58 Park Avenue</p>
<p><a href="http://eia-nyu-startupweek.eventbrite.com/?ref=garysguide">[NYU Startup Week] Hacking Your Career</a><br />
With Alexander Pease (analyst, Union Square Ventures), Trevor Owens (CEO and founder, Lean Startup Machine), Sachin Kamdar (CEO, Parsely) and Hursh Agrawal (cofounder of Branch).<br />
Tuesday (Oct. 2), 6 p.m. @ Varick Street Incubator, 137 Varick Street, 2nd Floor</p>
<p><a href="http://daniwebadweek2012.eventbrite.com?ref=garysguide">Daniweb Presents: Tech Mayhem!</a><br />
Drinking, dancing, DJs, live entertainment, celebrity impersonators, blackjack/roulette/billiards, 3D TV giveaways, geek toys and much, much more.<br />
Tuesday (Oct. 2), 6:30 p.m. @ Slate Lounge, 54 West 21st Street</p>
<p><a href="http://thefeast2012.eventbrite.com?ref=garysguide">The Feast 2012</a><br />
With Arcade Fire (Grammy winners), James Adams (deputy chief technologist, NASA), Beth Comstock (CMO, GE), Gillian Ferrabee (creative director, Cirque du Soleil), Neil Blumenthal (CEO, Warby Parker) and others.<br />
Wednesday (Oct. 3), 5 p.m.</p>
<p><a href="http://www.garysguide.com/events/37x05d6/October-NY-FinTech-Startups-Meetup?region=newyork">October NY FinTech Startups Meetup</a><br />
With Amanda Steinberg (founder, DailyWorth), Mike Dunne (IP partner, Day Pitney) and Michael Schonfeld (developer evangelist, Dwolla).<br />
Wednesday (Oct. 3), 6:30 p.m. @ Day Pitney, 7 Times Square, Ste 20</p>
<p><a href="http://nyustartupweek-hackerseducation.eventbrite.com?ref=garysguide">[NYU Startup Week] A Hackers Education</a><br />
With Frank Rimalovski (managing director, NYU Innovation Venture Fund), Evan Korth (NYU Computer Science professor and cofounder of hackNY) and Micah Kotch (Executive Director of NYC ACRE).<br />
Thursday (Oct. 4), 6 p.m. @ Varick Street Incubator, 137 Varick St</p>
<p><a href="http://nytechbdhappyhour.eventbrite.com?ref=garysguide">NY Tech BD Happy Hour</a><br />
Mingle, sip, nibble and unwind with happy hour hosts Kristal Bergfield, Megan Towe and Alex Taub.<br />
Thursday (Oct. 4), 8 p.m. @ The Orchard House, 146 Orchard Street</p>
<p><a href="http://weintern.eventbrite.com?ref=garysguide">WeIntern: An Emerging Talent &amp; Employer Mixer</a><br />
CreativeInterns.com and WeWork are partnering to introduce college students and employers.<br />
Friday (Oct. 5), 11:30 a.m. @ WeWork Soho Lounge, 154 Grand Street, 1st Floor</p>
<p><a href="http://www.garysguide.com/events/7u9fjd0/FOCUS100-Symposium-and-Pitch-Bootcamp?region=newyork">FOCUS100 Symposium and Pitch Bootcamp</a><br />
Connecting thought leaders, tech startups founded or cofounded by black women, brand managers, and innovators!<br />
Friday (Oct. 5), 12:30 p.m. @ Ogilvy &amp; Mather, 636 11th Avenue, (btw 46th and 47th St)</p>
<p><a href="http://founderfridaynyc100512.eventbrite.com?ref=garysguide"> Women 2.0 Founder Friday New York</a><br />
Guest hosts are Christina Wallace (CEO &amp; cofounder, Quincy) and Christina Koshzow (cofounder, Branding Brand) with a special introduction by Matt Wolfrom (EVP, Makovsky + Company).<br />
Friday (Oct. 5), 6 p.m. @ Makovsky + Company, 16 East 34th Street</p>
<p><a href="http://tappednyc.eventbrite.com?ref=garysguide">TAPPED NFC Hackathon</a><br />
Make your idea into a near field communications reality? Connect with some of the most influential people in mobile and NFC? And win some major cash? Tap into that!<br />
Saturday (Oct. 6), 10 a.m. @ General Assembly, 902 Broadway, 4th Floor</p>
<p><a href="http://pavilionparty.eventbrite.com?ref=garysguide">The Feast Pavilion Party</a><br />
Come dance the night away after dark at The Feast Pavilion presented by Rooftop Films. Enjoy drinks, music and a screening of the feature-length dance music video Girl Walk // All Day.<br />
Saturday (Oct. 6), 8 p.m. @ The Feast Pavilion, 121 Delancey Street</p>
<p><strong>More events on the horizon...</strong><br />
<a href="http://www.garysguide.com/events/msoqym5/The-IncubateNYC-New-Venture-Bootcamp?region=newyork">The IncubateNYC New Venture Bootcamp</a> on Oct 08 @ DUMBO NYU Poly<br />
<a href="http://www.garysguide.com/events/qr7k9r0/Machine-Learning-NuoDB?region=newyork">Machine Learning + NuoDB</a> on Oct 09 @ Knewton<br />
<a href="http://www.garysguide.com/events/pcw2cvy/Hire-the-House-Tech-Recruiter-Mixer?region=newyork">Hire the House | Tech Recruiter Mixer</a> on Oct 10 @ Arabesque<br />
<a href="http://www.garysguide.com/events/fh9z6v1/NYTECH-Presents-Author-Series-with-Andrew-Blum?region=newyork">NYTECH Presents: Author Series with Andrew Blum</a> on Oct 11 @ Citrin Cooperman<br />
<a href="http://www.garysguide.com/events/vwwyd30/Film-Experience-Hackathon?region=newyork">Film Experience Hackathon</a> on Oct 13 @ Meet at the Apartment<br />
<a href="http://www.garysguide.com/events/ok4dby9/Fresh-Perspectives-Collaborative-Brainstorming-for-Entreprenuers?region=newyork">Fresh Perspectives: Collaborative Brainstorming for Entreprenuers</a> on Oct 13 @ Projective Space<br />
<a href="http://www.garysguide.com/events/97cja6m/Talk-NYC-Presents-2nd-Annual-Tech-Madison-Avenue-Conference?region=newyork">Talk NYC Presents: 2nd Annual Tech Madison Avenue Conference</a> on Oct 17 @ Crosby Street Hotel<br />
<a href="http://www.garysguide.com/events/am40c7d/October-NY-Enterprise-Technology-Meetup?region=newyork">October NY Enterprise Technology Meetup</a> on Oct 17 @ Cooley<br />
<a href="http://www.garysguide.com/events/lpm8n2v/Ignite-NYC-15-Truth-is-a-Moving-Target-Oddities-Anomalies-and-Wonders-with-Data?region=newyork">Ignite NYC 15 - Truth is a Moving Target: Oddities Anomalies and Wonders with Data</a> on Oct 22 @ Sheraton New York Hotel<br />
<a href="http://www.garysguide.com/events/tq38lig/New-York-Software-Engineers-NYSE-Job-Fair?region=newyork">New York Software Engineers (NYSE) Job Fair</a> on Oct 23 @ AlleyNYC<br />
<a href="http://www.garysguide.com/events/xbxl2na/All-Things-D-Dive-Into-Mobile?region=newyork">All Things D: Dive Into Mobile</a> on Oct 29 @ The Ritz-Carlton Battery Park<br />
<a href="http://www.garysguide.com/events/elrb8ti/Ad-Tech-New-York?region=newyork">Ad:Tech New York</a> on Nov 07 @ Javits Convention Center</p>
<p>Until next week. Stay <del>thirsty</del> social, my friends! ;)</p>
]]></description>
		<content:encoded><![CDATA[<p><em><a href="http://www.garysguide.com/redtie"><img class="alignleft wp-image-31234" style="margin:5px 10px;" src="http://nyobetabeat.files.wordpress.com/2012/01/sponsor_garys_red_tie.png?w=297&amp;h=500&amp;h=500" alt="" width="297" height="500" /></a>This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of <a href="http://www.garysguide.com/events">Gary's Guide</a> and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.</em></p>
<p>Like to hack? Well, you're in luck! :) This week there are a whole bunch of hacking-related events on the docket, including <a href="http://hmrobotis.eventbrite.com/?ref=garysguide">ROBOTIS</a> at Hack Manhattan, the <a href="http://www.garysguide.com/events/qd8fo0j/OpenStreetMap-OSM-Hack-Day?region=newyork">Open Street Map</a> hack day, Ordr.in's <a href="http://www.eventbrite.com/event/4199859894?ref=garysguide">Hack Food</a>, a contest at <a href="http://wixathon.eventbrite.com/?ref=garysguide">Wix design</a>, and hackathons at the <a href="https://www.eventbrite.com/event/3376000709?ref=garysguide">Feast Conference</a> and <a href="http://tappednyc.eventbrite.com/?ref=garysguide">Tapped NFC</a>.</p>
<p>Speaking of hackathons, the good folks at Bond Strategy are organizing an awesome one next week called the <a href="http://hackingfilm.eventbrite.com/?ref=garysguide">Film Experience Hackathon</a>. Coders, hackers, filmmakers and visual artists will be joining forces to create new and innovative ideas demonstrating how technology can enrich the end-to-end movie experience. The winning team will receive three SXSW 2013 Film badges and be featured as a highlighted participant in the inaugural Film Startup Alley at the festival. Nice!<!--more--></p>
<p>If you're in the market for a good hacker or engineer, my friend Michael Latulippe (founder, <a href="http://www.nycsoftware.org/">New York Software Engineers</a>) and Victoria Ricciuti (<a href="http://technosgi.com/">Techno Solutions Group</a>) are putting together a <a href="http://www.nycsoftware.org/events/78591762/">really awesome job fair</a> on October 23 at <a href="http://www.thealleynyc.com/">AlleyNYC</a>. The goal? Connecting NYC's most talented techies with amazing companies ranging from Fortune 500s to funded startups.</p>
<p>And don't forget, Noah Kagan (numero uno on Andrew Chen’s Growth Hacker list) will be in town this week <a href="http://www.garysguide.com/events/qhmv44t/Growth-Hacking-with-Noah-Kagan?region=newyork">for a panel on Growth Hacking</a>. In case you don't know Noah, he built two multi-million-dollar online businesses before turning 28, is currently the Chief Sumo at AppSumo and his recent blog post "<a href="http://okdork.com/2012/09/29/why-i-got-fired-from-facebook-a-100-million-dollar-lesson/">Why I got Fired from Facebook (a $100 Million dollar lesson)</a>" has been blowing up all over Twitter.</p>
<p>Hungry for still more hacking? No worries--I got your back. It's also NYU Startup Week. Their theme? "Hacking as a mentality." The terrific lineup of events includes <a href="http://nyustartupweek-hackingindustries.eventbrite.com/?ref=garysguide">Hacking Industries</a> on Monday, <a href="http://eia-nyu-startupweek.eventbrite.com/?ref=garysguide">Hacking Your Career</a> on Tuesday, <a href="http://nyustartupweek-hackingthefuture.eventbrite.com/?ref=garysguide">Hacking the Future</a> on Wednesday, <a href="http://nyustartupweek-hackerseducation.eventbrite.com/?ref=garysguide">A Hackers Education</a> on Thursday and <a href="http://www.garysguide.com/events/ir4gj81/-NYU-Startup-Week-Hack-Day?region=newyork">Hack Day</a> on Friday.</p>
<p>New Yorkers sure do like hacking! And THAT can only mean good things for Silicon Alley.</p>
<p><strong>And now let's see what else is going down in the Alley this week...</strong></p>
<p><a href="http://influence12.eventbrite.com?ref=garysguide">[Advertising Week] Under The Influence Summit</a><br />
With Gary Vaynerchuk (cofounder, VaynerMedia), Baratunde Thurston, (founder, Cultivated Wit and author, <em>How to Be Black</em>), B. Bonin Bough (VP global media and consumer engagement, Kraft), Tim Perzyk (global sales strategy, Twitter), Christine Osekoski (publisher, <em>Fast Company</em>), Ben Lerer (cofounder and CEO, Thrillist), Nick Emery (CEO, Mindshare), Marc Speichert (CMO, L’Oréal USA) and others.<br />
Monday (Oct. 1), 4 p.m. @ Liberty Theater, 234 W. 42nd St</p>
<p><a href="http://branded-app-oct-1-2012.eventbrite.com/?ref=garysguide">All NYC Mobile Branded App Show-Off</a><br />
The largest gathering of the mobile community during Ad Week. Seven different brand apps presented in a Battle of the Apps program with a panel of esteemed judges.<br />
Monday (Oct. 1), 6:30 p.m. @ Union Square Ballroom, 27 Union Square West</p>
<p><a href="http://www.garysguide.com/events/78r38m7/World-Business-Forum-NY-2012?region=newyork">World Business Forum NY 2012</a><br />
Rockstar speaker list includes Sir Richard Branson, Jack Welch, Robert Gates, Jim Collins, Fareed Zakaria, Michael Porter, Barbara Corcoran, Ursula Burns and others.<br />
Tuesday (Oct. 2), 9 a.m. @ Radio City Music Hall, 1260 6th Avenue</p>
<p><a href="http://www.garysguide.com/events/77gxmr8/Fashion-2-0-The-Digital-Evolution-of-Fashion-Week?region=newyork">Fashion 2.0: The Digital Evolution of Fashion Week</a><br />
Panelists include Michelle Horowitz (exec VP of marketing and communications, Diane von Furstenberg), Rachel Arthur (editor, media &amp; marketing, WGSN), Amy Odell (editor, Shift @ BuzzFeed) and Jill Meltz (director of sales, FashionGPS).<br />
Tuesday (Oct. 2), 6 p.m. @ Scandinavia House, 58 Park Avenue</p>
<p><a href="http://eia-nyu-startupweek.eventbrite.com/?ref=garysguide">[NYU Startup Week] Hacking Your Career</a><br />
With Alexander Pease (analyst, Union Square Ventures), Trevor Owens (CEO and founder, Lean Startup Machine), Sachin Kamdar (CEO, Parsely) and Hursh Agrawal (cofounder of Branch).<br />
Tuesday (Oct. 2), 6 p.m. @ Varick Street Incubator, 137 Varick Street, 2nd Floor</p>
<p><a href="http://daniwebadweek2012.eventbrite.com?ref=garysguide">Daniweb Presents: Tech Mayhem!</a><br />
Drinking, dancing, DJs, live entertainment, celebrity impersonators, blackjack/roulette/billiards, 3D TV giveaways, geek toys and much, much more.<br />
Tuesday (Oct. 2), 6:30 p.m. @ Slate Lounge, 54 West 21st Street</p>
<p><a href="http://thefeast2012.eventbrite.com?ref=garysguide">The Feast 2012</a><br />
With Arcade Fire (Grammy winners), James Adams (deputy chief technologist, NASA), Beth Comstock (CMO, GE), Gillian Ferrabee (creative director, Cirque du Soleil), Neil Blumenthal (CEO, Warby Parker) and others.<br />
Wednesday (Oct. 3), 5 p.m.</p>
<p><a href="http://www.garysguide.com/events/37x05d6/October-NY-FinTech-Startups-Meetup?region=newyork">October NY FinTech Startups Meetup</a><br />
With Amanda Steinberg (founder, DailyWorth), Mike Dunne (IP partner, Day Pitney) and Michael Schonfeld (developer evangelist, Dwolla).<br />
Wednesday (Oct. 3), 6:30 p.m. @ Day Pitney, 7 Times Square, Ste 20</p>
<p><a href="http://nyustartupweek-hackerseducation.eventbrite.com?ref=garysguide">[NYU Startup Week] A Hackers Education</a><br />
With Frank Rimalovski (managing director, NYU Innovation Venture Fund), Evan Korth (NYU Computer Science professor and cofounder of hackNY) and Micah Kotch (Executive Director of NYC ACRE).<br />
Thursday (Oct. 4), 6 p.m. @ Varick Street Incubator, 137 Varick St</p>
<p><a href="http://nytechbdhappyhour.eventbrite.com?ref=garysguide">NY Tech BD Happy Hour</a><br />
Mingle, sip, nibble and unwind with happy hour hosts Kristal Bergfield, Megan Towe and Alex Taub.<br />
Thursday (Oct. 4), 8 p.m. @ The Orchard House, 146 Orchard Street</p>
<p><a href="http://weintern.eventbrite.com?ref=garysguide">WeIntern: An Emerging Talent &amp; Employer Mixer</a><br />
CreativeInterns.com and WeWork are partnering to introduce college students and employers.<br />
Friday (Oct. 5), 11:30 a.m. @ WeWork Soho Lounge, 154 Grand Street, 1st Floor</p>
<p><a href="http://www.garysguide.com/events/7u9fjd0/FOCUS100-Symposium-and-Pitch-Bootcamp?region=newyork">FOCUS100 Symposium and Pitch Bootcamp</a><br />
Connecting thought leaders, tech startups founded or cofounded by black women, brand managers, and innovators!<br />
Friday (Oct. 5), 12:30 p.m. @ Ogilvy &amp; Mather, 636 11th Avenue, (btw 46th and 47th St)</p>
<p><a href="http://founderfridaynyc100512.eventbrite.com?ref=garysguide"> Women 2.0 Founder Friday New York</a><br />
Guest hosts are Christina Wallace (CEO &amp; cofounder, Quincy) and Christina Koshzow (cofounder, Branding Brand) with a special introduction by Matt Wolfrom (EVP, Makovsky + Company).<br />
Friday (Oct. 5), 6 p.m. @ Makovsky + Company, 16 East 34th Street</p>
<p><a href="http://tappednyc.eventbrite.com?ref=garysguide">TAPPED NFC Hackathon</a><br />
Make your idea into a near field communications reality? Connect with some of the most influential people in mobile and NFC? And win some major cash? Tap into that!<br />
Saturday (Oct. 6), 10 a.m. @ General Assembly, 902 Broadway, 4th Floor</p>
<p><a href="http://pavilionparty.eventbrite.com?ref=garysguide">The Feast Pavilion Party</a><br />
Come dance the night away after dark at The Feast Pavilion presented by Rooftop Films. Enjoy drinks, music and a screening of the feature-length dance music video Girl Walk // All Day.<br />
Saturday (Oct. 6), 8 p.m. @ The Feast Pavilion, 121 Delancey Street</p>
<p><strong>More events on the horizon...</strong><br />
<a href="http://www.garysguide.com/events/msoqym5/The-IncubateNYC-New-Venture-Bootcamp?region=newyork">The IncubateNYC New Venture Bootcamp</a> on Oct 08 @ DUMBO NYU Poly<br />
<a href="http://www.garysguide.com/events/qr7k9r0/Machine-Learning-NuoDB?region=newyork">Machine Learning + NuoDB</a> on Oct 09 @ Knewton<br />
<a href="http://www.garysguide.com/events/pcw2cvy/Hire-the-House-Tech-Recruiter-Mixer?region=newyork">Hire the House | Tech Recruiter Mixer</a> on Oct 10 @ Arabesque<br />
<a href="http://www.garysguide.com/events/fh9z6v1/NYTECH-Presents-Author-Series-with-Andrew-Blum?region=newyork">NYTECH Presents: Author Series with Andrew Blum</a> on Oct 11 @ Citrin Cooperman<br />
<a href="http://www.garysguide.com/events/vwwyd30/Film-Experience-Hackathon?region=newyork">Film Experience Hackathon</a> on Oct 13 @ Meet at the Apartment<br />
<a href="http://www.garysguide.com/events/ok4dby9/Fresh-Perspectives-Collaborative-Brainstorming-for-Entreprenuers?region=newyork">Fresh Perspectives: Collaborative Brainstorming for Entreprenuers</a> on Oct 13 @ Projective Space<br />
<a href="http://www.garysguide.com/events/97cja6m/Talk-NYC-Presents-2nd-Annual-Tech-Madison-Avenue-Conference?region=newyork">Talk NYC Presents: 2nd Annual Tech Madison Avenue Conference</a> on Oct 17 @ Crosby Street Hotel<br />
<a href="http://www.garysguide.com/events/am40c7d/October-NY-Enterprise-Technology-Meetup?region=newyork">October NY Enterprise Technology Meetup</a> on Oct 17 @ Cooley<br />
<a href="http://www.garysguide.com/events/lpm8n2v/Ignite-NYC-15-Truth-is-a-Moving-Target-Oddities-Anomalies-and-Wonders-with-Data?region=newyork">Ignite NYC 15 - Truth is a Moving Target: Oddities Anomalies and Wonders with Data</a> on Oct 22 @ Sheraton New York Hotel<br />
<a href="http://www.garysguide.com/events/tq38lig/New-York-Software-Engineers-NYSE-Job-Fair?region=newyork">New York Software Engineers (NYSE) Job Fair</a> on Oct 23 @ AlleyNYC<br />
<a href="http://www.garysguide.com/events/xbxl2na/All-Things-D-Dive-Into-Mobile?region=newyork">All Things D: Dive Into Mobile</a> on Oct 29 @ The Ritz-Carlton Battery Park<br />
<a href="http://www.garysguide.com/events/elrb8ti/Ad-Tech-New-York?region=newyork">Ad:Tech New York</a> on Nov 07 @ Javits Convention Center</p>
<p>Until next week. Stay <del>thirsty</del> social, my friends! ;)</p>
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		<wfw:commentRss>http://betabeat.com/2012/10/best-tech-events-this-week-advertising-week-nyu-startup-week-the-feast-growth-hacking-fashion-2-0-nfc-hackathon-women-2-0-fintech/feed/</wfw:commentRss>
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		<title>Facebook Plans to Schmooze Advertisers With Its Madison Avenue Startup Decor</title>

		<comments>http://betabeat.com/2011/09/facebook-plans-to-schmooze-advertisers-with-its-madison-avenue-startup-decor/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 12:00:30 -0400</pubDate>
					<link>http://betabeat.com/2011/09/facebook-plans-to-schmooze-advertisers-with-its-madison-avenue-startup-decor/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=18050</guid>
		<description><![CDATA[<p><div id="attachment_18052" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-18052" title="markzuckerberg" src="http://nyobetabeat.files.wordpress.com/2011/09/markzuckerberg.jpg?w=300&h=176" alt="" width="300" height="176" /><p class="wp-caption-text">This way to the arcade.</p></div></p>
<p>Brush up on your ping-pong skills, advertisers, you're about to get to get the Silicon Valley treatment.</p>
<p>With Advertising Week poised to take New York City, the <em>New York Times</em> <a href="http://www.nytimes.com/2011/09/28/realestate/commercial/yahoo-and-other-online-giants-are-at-home-orbiting-madison-ave.html?_r=1&amp;partner=rss&amp;emc=rss&amp;pagewanted=all">reports</a> that the sales and marketing teams of internet behemoths like Yahoo, Google, Apple, and yes Facebook are poised to make good on their Manhattan real estate investments. Although Twitter's new <a href="http://adage.com/article/digital/twitter-influx-cash-madison-avenue/229043/">Madison Avenue digs</a> somehow don't warrant a mention.</p>
<p>Rather than flying big brands out to the West Coast, they've set up shop in the Flatiron (Apple's new iAd division), Times Square (Yahoo's new digs), Madison Avenue (Facebook and Twitter are new neighbors), and don't forget the Googleplex East on Eighth. <!--more--></p>
<p>Those companies will be on display at Advertising Week's 200 events with panels on mobile  connectivity, online privacy and social networking, but the real ticket are the baller office parties to entertain clients as the digital world goes searching for their one guaranteed revenue stream: ad dollars. Yahoo has purple conference rooms and door pulls in the shape of exclamation points and Google has a heli pad and, Betabeat's persona favorite, a food truck that sells a mean knockoff of the Momofuku compost cookie.</p>
<p>But Facebook is playing up the startup vibe:</p>
<blockquote><p>The company’s new office evokes a kind of romanticized view of a Silicon  Valley start-up, including an open bar, video games and threadbare  couches that reflect the dorm-room sensibilities of the roughly 100  employees who work there.</p>
<p>“When you get to that critical point in terms of the number of  employees,” said Carolyn Everson, the vice president for global direct  sales, “we like to have a look and feel similar to how Facebook looks  and feels in Palo Alto and Singapore and London. And with this market —  where we’re all on Madison Avenue and entertaining and meeting with  clients every day — we wanted to have a proper presence. And we just  weren’t able to do that in the limited space that we had across the  street.”</p></blockquote>
<p>We hope the gift bags include hoodies.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_18052" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-18052" title="markzuckerberg" src="http://nyobetabeat.files.wordpress.com/2011/09/markzuckerberg.jpg?w=300&h=176" alt="" width="300" height="176" /><p class="wp-caption-text">This way to the arcade.</p></div></p>
<p>Brush up on your ping-pong skills, advertisers, you're about to get to get the Silicon Valley treatment.</p>
<p>With Advertising Week poised to take New York City, the <em>New York Times</em> <a href="http://www.nytimes.com/2011/09/28/realestate/commercial/yahoo-and-other-online-giants-are-at-home-orbiting-madison-ave.html?_r=1&amp;partner=rss&amp;emc=rss&amp;pagewanted=all">reports</a> that the sales and marketing teams of internet behemoths like Yahoo, Google, Apple, and yes Facebook are poised to make good on their Manhattan real estate investments. Although Twitter's new <a href="http://adage.com/article/digital/twitter-influx-cash-madison-avenue/229043/">Madison Avenue digs</a> somehow don't warrant a mention.</p>
<p>Rather than flying big brands out to the West Coast, they've set up shop in the Flatiron (Apple's new iAd division), Times Square (Yahoo's new digs), Madison Avenue (Facebook and Twitter are new neighbors), and don't forget the Googleplex East on Eighth. <!--more--></p>
<p>Those companies will be on display at Advertising Week's 200 events with panels on mobile  connectivity, online privacy and social networking, but the real ticket are the baller office parties to entertain clients as the digital world goes searching for their one guaranteed revenue stream: ad dollars. Yahoo has purple conference rooms and door pulls in the shape of exclamation points and Google has a heli pad and, Betabeat's persona favorite, a food truck that sells a mean knockoff of the Momofuku compost cookie.</p>
<p>But Facebook is playing up the startup vibe:</p>
<blockquote><p>The company’s new office evokes a kind of romanticized view of a Silicon  Valley start-up, including an open bar, video games and threadbare  couches that reflect the dorm-room sensibilities of the roughly 100  employees who work there.</p>
<p>“When you get to that critical point in terms of the number of  employees,” said Carolyn Everson, the vice president for global direct  sales, “we like to have a look and feel similar to how Facebook looks  and feels in Palo Alto and Singapore and London. And with this market —  where we’re all on Madison Avenue and entertaining and meeting with  clients every day — we wanted to have a proper presence. And we just  weren’t able to do that in the limited space that we had across the  street.”</p></blockquote>
<p>We hope the gift bags include hoodies.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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