Walt Mossberg with Steve Jobs in 2007. (Source: Wikipedia)

DIA DE TECNOLOGIA. New York Tech Day was full of NYC based startups—from the established to the unfunded—all stages in the NYC tech lifestyle were represented. The companies that follow really stuck out to NY Tech Day Judges. Best use of Location - BiteHunter, Best Design - Chartbeat, Best Educational Startups - Three Ring, Best Social Startup - GiftSimple, Best Booth Design - Cannonball, NY Tech Day Staff Choice - Snakblox, Best use of Data - Hoppit, Best Mobile App - Uber, Best Business Model - Temboo, Best Enterprise Startup - SendGrid, Best Unfunded Startup - Unroll.me.

KICK BUTT. Everything Butt Art, the adorable drawing app for iPad, just launched a Kickstarter campaign. As of this writing, the founders have raised just over $1,000 and still have a ways to go towards that $20,000 goal.

SMELLS LIKE... "Inside the Internet Garage," a new series from NYU Steinhardt with thoughts on early Internet history from technology's leaders will kick off  tomorrow at 7:30 p.m. at NYU's Courant Institute. AllThingsD cofounders Kara Swisher and Walt Mossberg will be interviewed by professor Aaron Cohen for the series' first event. More information and registration is available here.

IN THE APP STORE. MyCityWay, an app that users can personalize to get the information they need, is now available on iOS. From theatre tickets to fuel, users can find deals on the things that matter to them with real time updates.

JOB HUNT. The Daily Muse, a website devoted to women and their careers, has been featuring cool employers with job openings on its company board. Busy bees seeking a new hive can search by company type, size and location among the likes of StumbleUpon, Airbnb, Giorgio Armani, Tumblr and Mashable, to name a few.

HELLOOO, NURSE. Thanks to ZocDoc, Detroit residents no longer have to pull out hair or fight dangerously high blood-pressure when scheduling doctor's visits. The Motor City is the startup's 17th market.

FUNDS. AdSafe Media just locked down $10 million in funding from Pelion Venture Partners, Atlas Venture and Coriolis Ventures. AdSafe helps protect brand identity by determining, at the page level, whether or not the content is appropriate for that particular ad.

PARTY. Another entrant to the party planning space, imbookin.com seeks to make throwing a party at one of New York City's main attractions easily and of course, below full price. Partners with over $1,000 New York venues, imbookin.com allows users to customize all the details online. Open bar? Check. Light appetizers? Check to that one too. Eventup, another party planning and event booking site, also popped up recently in New York.

JOBS FOUND. Work Market is looking for a community manager with "STRONG ENTREPRENEURIAL desires" to work on email marketing campaigns and viral marketing initiatives. Apply here. DerbyJackpot needs a lead Rails developer slash chief gambling officer for the first gambling game to be launched on Facebook (coming in June). If you have Rails, CoffeeScript, Redis and Jasmine chops, email Tom. Vimeo is looking for backend, PHP application, cloud system, Java data, junior video encoding and entry-level web application engineers. Apply here.

Mr. Netzer

Looking back through the all-too-brief annals of New York tech history, DoubleClick is arguably the city's most successful exit. The company has always been less-famous for the unsexy business of what it does (dynamic ad serving) than for the fact that Google plunked down a jaw-dropping $3.1 billion for it in 2007. It was the spoils from Doubleclick that enabled Kevin Ryan to go on to launch Gilt Groupe, which begat GroupMe, and so on and so forth. Now, another New York City ad-tech startup is hoping to follow DoubleClick's lead.

Yesterday DoubleVerify announced that it picked up $33 million from the likes of First Round Capital and JMI Equity. As co-founder Oren Netzer told VentureBeat, "We had half a dozen offers, but JMI was the best choice for a new partner because they know the space so well. We want to be the next DoubleClick and JMI helped DoubleClick grow and eventually be sold to Google for $3.1 billion.”

DoubleVerify, whose total funding is now $46.5 million, is trying to beat out competitors like fellow New York City startup AdSafe or Seattle's AdXpose in the growing market for ad verification. As the online advertising business booms, publishers, marketers and ad networks are placing increasing importance on keeping track of individual ads. "We can tell you 96 percent of the time where an ad was served. Our closest competitors only have see-through rates between 30 and 70 percent," Mr. Netzer claims. Working in its favor is the fact that its locked down Fortune 500 customers like American Express, Bank of America, Walmart, Wells Fargo, AT&T, Verizon and T-Mobile.

Mr. Netzer's company also happens to be one of the growing number of hybrid start-ups we told you about with its business arm in New York City and its engineering offices in Tel Aviv. So, it looks like it has that "friendly" Israeli mafia thing going for it as well.