the startup rundown

Startup News: Startups Are the New Grungy Nineties Garage Bands

Walt Mossberg with Steve Jobs in 2007. (Source: Wikipedia)

DIA DE TECNOLOGIA. New York Tech Day was full of NYC based startups—from the established to the unfunded—all stages in the NYC tech lifestyle were represented. The companies that follow really stuck out to NY Tech Day Judges. Best use of Location – BiteHunter, Best Design – Chartbeat, Best Educational Startups – Three Ring, Best Social Startup – GiftSimple, Best Booth Design – Cannonball, NY Tech Day Staff Choice – Snakblox, Best use of Data – Hoppit, Best Mobile App – Uber, Best Business Model – Temboo, Best Enterprise Startup – SendGrid, Best Unfunded Startup – Unroll.me.

KICK BUTT. Everything Butt Art, the adorable drawing app for iPad, just launched a Kickstarter campaign. As of this writing, the founders have raised just over $1,000 and still have a ways to go towards that $20,000 goal. Read More

Ad-Tech

Will The Next DoubleClick Come From Wonky World of Ad Verification?

Mr. Netzer

Looking back through the all-too-brief annals of New York tech history, DoubleClick is arguably the city’s most successful exit. The company has always been less-famous for the unsexy business of what it does (dynamic ad serving) than for the fact that Google plunked down a jaw-dropping $3.1 billion for it in 2007. It was the spoils from Doubleclick that enabled Kevin Ryan to go on to launch Gilt Groupe, which begat GroupMe, and so on and so forth. Now, another New York City ad-tech startup is hoping to follow DoubleClick’s lead.

Yesterday DoubleVerify announced that it picked up $33 million from the likes of First Round Capital and JMI Equity. As co-founder Oren Netzer told VentureBeat, “We had half a dozen offers, but JMI was the best choice for a new partner because they know the space so well. We want to be the next DoubleClick and JMI helped DoubleClick grow and eventually be sold to Google for $3.1 billion.” Read More