XX in Tech
Friends In High Places
Bra shopping is rife with first world-problems like shoddy sizing and pushy salesladies. And where there’s a first-world problem, you can bet there’s a tech startup trying to disrupt things.
After hearing about three bra startups in a row, I set out to see if a tech company could actually get a handle on my band width. It may seem strange to leave such an intimate issue in the hands of the tech industry. But keep in mind that tech types are already poking their noses into matters of defecation, baby-making and sexual prowess.
Nothing is too intimate when you’ve got the right algorithm.
Two months ago, Betabeat interviewed Morgan Hermand-Waiche, cofounder of the virtual lingerie subscription service Adore Me, for a profile of superangel Fabrice Grinda. Mr. Grinda usually invests in companies that knock off an existing, proven idea, but Adore Me is one of his rare original investments.
Last week, Adore Me announced a $2.5 million round of funding from venture capital firms and angel investors. No surprise, as Mr. Grinda helped Adore Me raise its first $500,000 just by sending out a few emails. Adore Me is headquarted in the suite next to Mr. Grinda’s.