It's Zuck's World We're Just Living In It

You’ll Never Guess Where Facebook Is Hiding Its Targeted Ad Icon

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The Federal Trade Commission didn’t mince words about behavioral targeting when it said, back in 2009, that the online advertising industry needs to get better at self-policing, “or it will certainly invite legislation by Congress and a more regulatory approach by our Commission.”

In response, industry leaders developed¬†a number of self-regulatory principles.¬†One of their brilliant ideas? A little turquoise “AdChoices” icon on display ads that directs consumers to more information on behavioral targeting–sorry “interest-based advertising“–and how to opt-out. Read More