We saw this day coming, and we tried to warn you.
Fitbit has started to sell its trackers by the thousands to employers along with “sophisticated tracking software,” says a new report from Forbes. With employees’ permission, employers can then track their workers’ health, see how active individual employees are and foster a little healthy competition.
Wiring up companies so that employers can monitor workers’ health is becoming “one of the fastest growing parts of Fitbit’s business,” Fitbit CEO James Park told Forbes.
The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling Read More
Click No More
Hashable–the New York-based, Union Square Ventures-backed startup that had once hoped to disrupt the perfectly pleasant convention of exchanging business cards–is no more.
According to an email that went out around 3 a.m. this morning, both Hashable.com and the company’s web apps will shut down on July 25th. Users have until then to download their Read More
A few months ago over coffee, a source was bemoaning the lack of big exits (and billion dollar ideas) to emerge from the New York tech scene. Who’s headed in the right direction? we asked. The source pointed us to an ad-tech startup called Moat.
“When you get the demo, it’s like magic!” said the source, referring to a heatmap Moat produces that shows what part of an online ad viewers have been scrolling over. The alchemy lies in Moat’s ability to go beyond the rudimentary “click” as a measurement tool for display ads.
Last month, the news that Google wanted to acquire New York-based AdMeld, a platform that helps publishers sell display advertising inventory, for $400 million felt a little like deja-vu. After all, it was another local acquisition, Google’s $3.2 billion purchase of ad exchange company DoubleClick back in 2007, that helped define Google’s dominance in online advertising. Apparently, the Department of Justice felt similar rumblings.