I'll Tumbl For You
Fire up your Tumblr mobile app this afternoon, and you’ll notice something new in the river of posts flowing through your dashboard. Scroll through and for the first time, you’ll see advertising mixed in with the #RHOA GIFs and nail art.
Ad Age reports that starting today, the profit-seeking startup is rolling out sponsored posts in the prime real estate of users’ streams, though only on mobile apps. Launch partners include G.E., Warner Bros. and ABC, and at most you’ll see four per day, identified with a little dollar sign.
If you’re into bloodsports, there’s another way to watch Obama v. Romney tonight. Aereo, the Barry Diller-backed startup that lets you live-stream network TV, just offered New Yorkers two hours of free viewing tonight from 9 p.m. to 11 p.m–and free viewing for both subsequent presidential debates. Users don’t have to input their credit card information, but they do have to own a Mac since the service still only works through Safari browsers.
For those of you outside Steve Jobs’ reality distortion field, there are a number of other options.
Portal to Nowhere
Earlier this week Yahoo announced a major integration with ABC. The struggling internet portal finds its stock in the gutter, its internal management in shambles and bankers circling like vultures to break it into pieces they can sell off to the highest bidder. The one thing Yahoo still has in spades is a massive audience.
What’s really interesting, however, is that ABC is not just interested in connecting with the vast number of eyeballs Yahoo can send from its 25 million daily visitors. It’s also intrigued by the kind of social traffic that the big news networks are keen on tapping into.
Hulu users who don’t pay for the site’s premium version won’t be enjoying any content from Fox the morning after. Starting today, all Fox shows will be kept off the web for eight days, unless users subscribe to Hulu Plus or prove they pay for Dish Network. Peter Kafka reports that Disney’s ABC will be the next major network to put this kind of delay in place.