Mad Data Science

OkCupid Brags About Manipulating Online Daters in Secret Tests

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After all of the furor over Facebook’s invasive experiments on users’ news feeds, other startups running the same plays had to be thinking: “What do we do now?” In the case of OkCupid, their version of ass-covering is to come out loud and proud about the games they’ve been playing with their users’ hearts.

OkCupid posted a snarky, image-loaded essay on their blog today called “We Experiment On Human Beings!” where they make a list of hijinxes they’ve pulled on their users without them knowing, all in the name of science. In the post, OkCupid cofounder Christian Rudder points to how offended people were that Facebook published a research report based on manipulating users’ news feeds. Read More