One of the best engines for growth at a web startup is a core group of power users who evangelize for the service—not because it will increase their Klout score or possibly win them a free iPad 2, but out of a love for the community being created online.
Turntable.fm experienced big growth during its first months after launching this summer and rode that wave to a nice round of funding. But their traffic seems to have dipped recently, indicating they are on the trough of the Gartner hype cycle.
The path forward is slow—organic growth, not driven by media hype or celebrity sign ups. And the Inaugural Mashtival, a mashup festival happening on Turntable this week, seems like a good example of passionate users who will help the site grow. Read More