Oh You Fancy Huh?

The Fancy Lets You Live Out the Ashton Kutcher Fantasy You Never Had

Screen shot 2013-01-18 at 10.51.23 AM

Have you ever had a fantasy about being like Ashton Kutcher? Ours involve the emo-induced time travel powers from “The Butterfly Effect,” but some version of “untold startup riches” or “dating Mila Kunis” are also acceptable.

New York City-based startup The Fancy* is trying a different approach. In September, the commerce-minded photo-sharing network–which lets users post pics of products and in theory purchase the items directly from the site–went the Birchbox route with a monthly subscription service.┬áThe idea being luring in users with small-scale affordable versions of the pricey, aspirational goods like garcinia cambogia that┬áThe Fancy tends to attract. Read More