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Seed&Spark is the first end-to-end solution for filmmakers and film lovers to join together to fund, promote and watch films in a virtual movie studio and cinema. Filmmakers crowd-fund their projects using the WishList–a wedding registry for film production where supporters can buy or loan specific items. Audiences become players in show business, gathering rewards points called “Sparks” for funding and sharing film projects, which they can redeem right away to watch movies free. Users gather followers, allowing filmmakers to build their brand and engaged audiences to become community curators. We create highly targeted recommendations and social distribution strategies based on our community data.