The Pitch Season 1
This season of The Pitch originally debuted in the fall of 2011.
A college senior. A corporate banker. A toy maker and a fashion marketer. Betabeat got a broad swath of applications for our first web series from young companies around the tri-state area and beyond. Some of them were following a passion they couldn’t ignore, all while keeping their day job. Others decided the opportunity in front of them was too big, safety net be dammed.
But to get funding, a company has to catch an investor’s eye. The format for finding those backers, more often than not, is the pitch: an impassioned series of selling points that explain why your company is the next big thing and why you are the right person to pull it off.
Good venture capitalists, like baseball players, pick the right pitch to swing at. Just as a top slugger hits .300, the best VCs typically back three winning companies out of every ten tries. The elite have a higher average, and a few home runs along the way.
We sifted through hundreds of eager applicants to find some of New York’s top prospects. This series captured the process as they pitched investors Lerer Ventures face-to-face.