Fun with Data

The Floodwatch Plug-In Exposes Exactly How Advertisers Are Profiling You

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Ever gone looking for a certain pair of shoes — just once even — and had some banner ad follow you to every site you visit for a month trying to sell you those loafers? Or maybe you’ve accidentally stumbled into someone’s Pinterest board for five seconds and been pushed for a week to shop for chapel-length wedding veils and event florists? That’s because advertisers are using everything they can learn about you to sell to who they think you are based on your browsing habits.

A new browser extension called Floodwatch scrubs up all of those ads that you’re shown throughout the day and builds a profile of how you’re being advertised to. The project is a collaboration between a data firm called The Office for Creative Research (OCR) and Pulitzer Prize-winning journalist Ashkan Soltani. Read More

Silicon Alley

Product Hunt Has an NYC Fan Club

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Last night, at coworking space AlleyNYC, a hundred or so members of the NYC tech community got together to hold the second monthly Product Hunt Meetup.

Never heard of Product Hunt? That probably just means that you’re not a techie (now is your opportunity back away slowly). A quick primer: Product Hunt is a site with a daily curated list of new products with a dedicated community of founders, venture capitalists, designers and programmers who comment on and upvote products. Read More

Amazon

Publishing Professionals ‘Insulted’ By Amazon Brick-and-Mortar Store

7 W. 34th Street, the rumored location of Amazon's brick-and-mortar store. (Google Maps)

Tech fanatics might be excited about the brick-and-mortar Amazon store opening on Manhattan’s 34th Street, but if the store decides to stock best-selling novels alongside Fire phones and e-readers, we won’t be able to say the same for New York City’s publishing community.

“New York publishing, for better or for worse, is very cordial,” Tin House editor Rob Spillman told Betabeat. “Amazon is more, ‘We’re going to crush all of you.'” Read More

Amazon

Amazon Is Opening a Brick-and-Mortar Store in NYC [UPDATE]

7 W. 34th Street, where Amazon is rumored to be opening a retail store. (Sage Lazzaro/ New York Observer)

UPDATE, 10/10: Betabeat spoke to members of New York City’s publishing community, who feel “insulted” by Amazon’s decision to open a brick-and-mortar store.

UPDATE, 10/09: According to the Wall Street Journal‘s sources, Amazon’s brick-and-mortar store will be located at 7 W. 34th Street, across from the Empire State Building.

Betabeat reached out to Amazon requesting further details about the store. “We have made no announcements about a location in Manhattan,” a spokesperson responded.

So we made the voyage down to 7 W. 34th Street, where we spoke with a doorman inside the lobby. “I don’t know anything,” he said, when we asked if Amazon was opening a retail store in the building. The building currently contains offices, as well as Mango and Express retail stores on street level.

We popped into Mango, where a security guard said he’d noticed construction in the 7 W. 34th Street building. “Nobody knows what that’s about,” he said.

Betabeat also called the building manager of 7 W. 34th Street, but the person who answered the phone said the manager wasn’t available. When we asked if he knew anything about the Amazon store, he hung up on us mid-sentence.

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