Amazon

Amazon Has Already Gone Brick-And-Mortar in India, California Is Next

Amazon will push their devices in pop-up retail stores in California this holiday season. (Wikipedia)

Details regarding Amazon’s rumored Manhattan retail store remain scarce, but what many don’t know is that Amazon has already made brick-and-mortar partnerships in India and is planning to sell in stores in California as well.

Amazon recently signed a deal with Future Group, India’s largest listed retailer, according to The Economic Times. As per the deal, the group will soon begin selling 45 of their own apparel labels on Amazon. Next, Future Group plans to bring in-house brands of home, electronic and food items to the site. Read More

Kickstart It

This Terrible-Looking ‘Air Umbrella’ Just Blew Through Its Kickstarter Goal

Air umbrella. (Kickstarter)

The Internet was abuzz yesterday with news of the Kickstarter campaign to create a bizarre “air umbrella,” a gadget that promises to ward raindrops away from your face by powerfully blowing out air in all directions.

While the prospects of the futuristic umbrella reaching its $10,000 funding goal weren’t looking so hot yesterday, a glance at the campaign page this afternoon revealed the product has now plowed through its original goal; it’s currently raised $16,825, with nine days still remaining in the fundraising period. Read More

Fun with Data

The Floodwatch Plug-In Exposes Exactly How Advertisers Are Profiling You

Screen Shot 2014-10-13 at 3.49.21 PM

Ever gone looking for a certain pair of shoes — just once even — and had some banner ad follow you to every site you visit for a month trying to sell you those loafers? Or maybe you’ve accidentally stumbled into someone’s Pinterest board for five seconds and been pushed for a week to shop for chapel-length wedding veils and event florists? That’s because advertisers are using everything they can learn about you to sell to who they think you are based on your browsing habits.

A new browser extension called Floodwatch scrubs up all of those ads that you’re shown throughout the day and builds a profile of how you’re being advertised to. The project is a collaboration between a data firm called The Office for Creative Research (OCR) and Pulitzer Prize-winning journalist Ashkan Soltani. Read More