Social network newcomer Ello has been going nuclear among people looking for a social network that helps them escape advertising and its evils. And because brands will do everything in their power to sell shit, Ello already has profiles for Netflix, Sonos and news orgs like the Wall Street Journal, the Independent, Engadget, and the Guardian.
This bring a certain confusion for people who aren’t thinking very deeply. That train of thought goes like this: Ello doesn’t sell out to brands, but brands are allowed to be on Ello? Doesn’t that go against their manifesto? Wait, Ello founder Paul Budnitz has one to promote his bicycle company? Hypocrite!
Yes, having marketers ruin everything. Hell, the reason people have flocked to Ello in the first place is escape the social network titans who are alienating every user they can for the sake of advertisers. But there’s a clear divide between Ello simply letting brands make a profile, and re-engineering their site and business model to cater to advertisers, a la Facebook. Read More
It’s been about 48 hours since interest in Ello flew off the damn charts, and the number of think pieces about its inevitable downfall is … well, expectedly enormous. Outside of the Medium.com designer circle-jerk about how unintuitive the interface is or complaints that a product in beta testings feels incomplete, most of the focus has been on Ello’s promise that they’ll never sell user data or put ads on the site. Mainly the claim is they’re either lying or just wrong, with headlines like “Ello Says You’re Not a Product, But You Are.”
The first piece of the why-Ello-is-doomed puzzle is their proposed freemium model, which many think just plainly won’t work. Instead of selling ads, data or putting up a paywall, Ello will eventually offer on-site purchases like multi-user logins, layout adjustments, or new ways of organizing your follows beyond Ello’s current Friends/Noise system. Read More
Learning a new language can be a daunting task, but luckily there’s a number of apps that can help.
While most stick to teaching vocabulary and the basic phrases you’re most likely to use, one app designed to teach English to Japanese students includes a number of interesting idioms.
As Ello struggles to find its footing, the development team has been calling bullshit on some new claim every hour or so as new shenanigans surface. The latest case of nonsense is an alleged screengrab that shows someone being banned from Ello for “hate speech” while using the #GamerGate hashtag. Read More
Update #1: For anyone wondering when Ello will sell out, Todd Berger has gone on record with Betabeat saying that they “have NO exit strategy.”
Update #2: Brands are showing up like crazy to make profiles on Ello. Will it ruin everything Ello stands for? Nah.
The explosive new social network Ello bills itself as a safe haven for the cast aways, the artists, the anonymous — a new kind of community built around freedom of expression and lack of advertising. A social network with a manifesto that not even Valleywag can manage to be cynical about. But among many concerns about whether or not Ello can fulfills its promise is a sudden uproar about their funding.
On Ello itself, tech blogger Andy Baio wrote a post bringing to light the $435,000 seed investment from FreshTracks Capital, a Vermont-based VC firm. The post exploded in popularity, collecting over 13,000 views in its first hour as it was furiously tweeted with cries of betrayal. Read More
Yesterday, we reported that Ello, the social network with a manifesto, had suddenly gone nuclear and was pulling in 4,000 invite requests per hour. Throughout the day, as word spread that Ello was the new safe haven for people fleeing Facebook’s invasive ads and purge of non-verified users, that number ramped up to over 27,000 and then to 31,000 requests per hour.
When we spoke to Ello founder Paul Buditz late last night, he was getting off a plane and totally exhausted. Ello was facing a crisis — traffic was coming in much faster than anticipated, and the Ello team was getting ready to stop all new invites to their site.
“It seems like we’ve got a big portion of the U.S. and much of Europe all trying to get on Ello at the same time,” Mr. Budnitz told Betabeat, saying that in the morning they’d have to “turn off the spigot for a while.”
But over the course of a few frantic meetings, the tech team has decided that Ello will stay online, soldiering through the storm and letting the hype-machine rage on. Read More
Apple’s been in the news lately, but little of it has been good.
In the last day, the company has come under fire for a terrible iOS 8, an even worse update that crashed, burned and was pulled hours later, and the fact that its newest phone physically bends if you sit down with it in your pocket. Read More
When Alibaba debuted on the New York Stock Exchange last week, the company’s shares soared.
On last night’s episode of The Daily Show, Jon Stewart dedicated an entire segment to the company’s success. What he was mostly wondering about, though, was what this Chinese company does and why they’re trading in the U.S. Read More
In this so-called tech- bubble of ours, it’s important to make your product stand out. And let’s be honest, publicity tactics like distributing flyers and spamming everyone with poorly-written PR emails isn’t good for anyone.
One London startup got much further by channeling their creativity instead of relying on typical marketing strategies. Dojo — an app that helps users find fun restaurants, popups and events — actually garnered 3,000 downloads in two weeks by handing out personal letters. Read More
Update #1: Overwhelmed by the deluge of new users, Ello almost choked off all access for new members, but have gone all-hands-on-deck to keep Ello alive and soldier on through the hype.
Update #2: Brands are showing up like crazy to make profiles on Ello — here’s why it won’t ruin everything.
When we broke the news about Ello, a new social network that claims to be the safe haven from its fiendishly invasive competition, it mostly fell on deaf ears — but the past six months were nothing compared to what’s happened in the past 24 hours.
Since the sudden Facebook exodus to Ello, requests to join went from 4,000 to 27,000+ per hour, Twitter exploded with desperate requests for invites, eBay responded with an enormous black market for invites, and Ello became the fifth hottest trend on Google searches. No big deal. Read More