Just about everyone in New York has seen the ads: “New Yorkers agree: Airbnb is great for New York City.” But apparently, the message wasn’t clear enough the first time around.
Airbnb has updated the campaign to be much more in-your-face and explicit. On many of the new ads, the smiling portraits of the lovely and diverse cast of Airbnb hosts have been scraped away for bold, white space and much bigger text. For anyone who didn’t get the message before — many New Yorkers we spoke to simply thought they were ads for Airbnb’s service — the message is much clearer. Read More