This morning, Ello officially closed a deal for $5.5 million in venture capital funding. Normally, this would be alarming — VC money typically indicates an exit strategy, which for social networks usually means ad-mongering and selling user data to the highest bidder. But Ello’s found a way to permanently head those complaints off at the pass.
Right before they received their investment, Ello wrote up a charter that basically reframed their infamous manifesto, only in more clear, specific language. In it, they say that there are three things they will never do: sell their user’s data, run ads on their site, or sell Ello to anyone who would compel them to do either of those things. The charter says: Read More