Guest Post

The War on Email

Inbox Heroes: How Peter Rojas of Gdgt Uses Email

Mr. Rojas.

Peter Rojas is co-founder of gdgt, a reviews and Q&A site for consumer electronics. Previously, he was the founding editor of Gizmodo and Engadget. This post originally appeared on his personal blog.

About three or four years ago I resolved to get my inbox under control— like most people I was having a tough time keeping up with everything—and after a few weeks I was able to get there. Here’s what I do to stay on top of my inbox (and apologies if these are just completely obvious things to do). Read More

Projected Targets

10 New Year’s Resolutions from a Social Media Rockstar-Guru-Ninja

seamus condron

Seamus Condron is a former social media expert and current unemployed social media expert. He’s produced actual work at organizations such as Mediabistro, Hearst, and ReadWriteWeb. He has never worked at Cinnabon. You can visit him at http://seamus.is to learn more.

Phew! This year sure went by fast. I’ll be honest—the year did not start out too well. I unexpectedly lost my social media/cashier gig at Cinnabon when I was accused of too much tweeting and not enough sweeping. Fucking bureaucrats.

I decided then and there to listen to the voice inside me and finally become a social media expert. The mall’s loss is the internet’s gain.

I put the wizard pedal to the social metal in 2011, serving up kick-ass thoughts, ideas, and Instagrams of inanimate objects to my many clients (i.e. Twitter followers). Even though my year was full of earth-shattering pontificating and plagiarized SlideShare presentations, I know there is some marginal room for additional ROI. After all, where would us social media folk be without our humility?

In that spirit, I conjured up some practical New Year’s resolutions to get my 2012 started in fine guru fashion. And unlike 99 percent of my thoughts on social media, the following resolutions are completely original! Read More

The War on Email

Inbox Heroes: Calming the Email Madness

Mr. Didier.

Eric Didier is a serial entrepreneur and the CEO and co-founder of ividence, a technology startup that applies the type of behavioral targeting used in retention emails to the email acquisition market.

As an entrepreneur, husband, father to three (wonderful!) children, and active member in a number of groups and associations, I get a lot of email. As do many of you.

At ividence, we send customer acquisition emails to records who have opted in to hear about special offers. Knowing how quickly our inboxes get overloaded, ividence operates on the principle that email is only valuable to people who want it.

But even emails you want—from friends, family, colleagues and companies—can quickly overwhelm. These are the tips and tricks I use to make my inbox a saner place. Read More


Learning to Code: I Did It This Year. Your Turn!

headshot alex k

Alex Kehayias is a Startup Bus veteran who was named one of Betabeat’s 20 to Poach in 2011; he’s currently working on GoalSay. A version of this post originally appeared on his TumblrHe’s “totally serious” about finding developers mentors.

Next week marks the one year anniversary since I started to learn to code with no previous experience (I have a bullshit degree in marketing). I still worked full time on my startup while learning at night and on weekends. In three months I was contributing code to my startup, in five months I was writing web apps from the bottom up. Since then I’ve become the tech co-founder for my startup BeanSprout, and built six web apps, websites, a simple iPhone app, and never stopped learning. I never thought I could do it. I was just some incredibly handsome business dude.

This is a call to arms and a challenge to those of you who always wanted to, but for whatever reason, haven’t taken the plunge to learn to code. Read More


‘Farm Bill of Health’ Wins Civic-Minded Hackathon


This is a guest post by Brian Borger, director of content and strategy at Gojee. Follow him on Twitter at @BrianBorger.

When a sleepy 8:30 a.m. rolled around last Saturday, the labyrinthine co-working space that Cookstr calls home roared to life. Around 120 developers, designers, data crunchers, policy experts, and marketers participated in the Farm Bill Hack, hosted by Food+Tech Connect and Gojee to analyze and spread the word about the crucial piece of legislation that will be making its way through D.C. in the coming months. The bill determines funding for the agriculture industry, and influences which crops farmers produce, their quantities, and their prices. Read More


What Obligation do Startup Founders Owe Their Investors?

What did you sign?

This is a guest post from Eric Wiesen, a general partner at RRE. It originally appeared on his blog.

The recent acquisition of Gowalla by Facebook is just the latest incidence of the potential tension between investors and founders when a company is acquired primarily for the team rather than for the technology, product or business that they’ve built. People around the web will take the opportunity to observe that in situations where a company is acquired in this way, the founders typically get a package of equity to motivate them to join (and remain at) the acquiring company, while investors usually get anywherefrom zero to a small return on invested capital. Look around and you’ll find people willing to condemn the founders for unethically “selling out” their investors and you’ll find people who say the exact opposite, that such a company didn’t have saleable assets anyway, and so investors are owed nothing because the business failed. Read More

The War on Email

Inbox Heroes: ‘Inbox Zero’ Is the Wrong Objective

chris holmes meshin

As we’ve stepped away from the office to get more work done, we’ve brought the inbox with us on our mobile devices. Only now, it’s layered with messages from Twitter, Facebook and SMS. As a benchmark of productivity, the inbox at zero is a failed objective. The true objective is a smarter inbox with all of our communications put in context. Read More

The War on Email

Inbox Heroes: Back and Forth With Tom of Dom & Tom

Mr. Tancredi.

Tom Tancredi is the cofounder of DOM & TOM INC., a digital studio based in New York City, focusing on web and mobile development serving clients such as Hearst Digital Media, Scholastic Books and Priceline.com. Feel free to reach Tom at tom@domandtom.com.

I run my life on email. The first thing I do when I wake up and the last thing I do before I go to bed is check my email. Thanks to filters, prioritized mail recognition, and other new features that cropped up in the last year or so, I actually read “good emails.” You know, the stuff that you want to read and not the “40 percent at Macy’s” junk mail that someone, somewhere on the digital world, sold to a mass-marketing agency. But even after all the best filters and practices, I’m still wading through a lot of stuff. Here’s a few tips that I’ve found works best. Read More

Re:Occupied! Tristan Louis on Occupy Wall Street as Startup

Mr. Louis.

is the founder and CEO of Keepskor and writes the influential tnl.net blog, where this was initially posted under the title Re:Occupied. It also appeared in The Guardian, The South China Morning Post, The Straits Times and The India Times.

It’s been two months since about 100 people started occupying a small park near Wall Street and from there, the seeds of what appears to be a growing movement has hatched. I’ve written in the past about the Occupy Wall Street movement but have continued following it since. Strip out the political content and what you have here is one of the fastest growing startups in America and one that could redefine how business is run. Read More

Staying Lean?

Trim the Fat, But Keep the Flavor: The Problem With the Lean Startup Model


This is a guest post by Jacek Grebski, COO of Badger, and a board member at the Bowery Arts & Sciences. You can find more of his musings at http://jacekgrebski.com.

The Lean Startup model seems to be present everywhere you turn these days–any methodology that seeks to improve the success rate of young companies is welcome, and this is especially true when new enterprise is needed more than ever to add kindling to the economic fire. However, there is an undeniable problem with this proposed methodology: Eric Ries is largely selling 336 pages of obvious, while simultaneously making assumptions that would be effective in only a handful of startups, and surely not in an across-the-board situation as advertised.

As with any management ideology, there is of course both the good and the bad, so how’s about we take a quick looksee. Read More