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Fernando Cwilich Gil

Letter From San Francisco

The New Share Economy is Making Us All Better People

(Wikimedia Commons)

SAN FRANCISCO — The reputed inventor* of the modern Mission burrito – the Chicano food tube that’s sustained entrepreneurial San Franciscans from the 1849 Gold Rush through both dot com booms, has a problem. Judging by Yelp, the historic Mission eatery has been coasting along more on tradition than taste. Even OG’s aren’t impervious to the brash rules of the review economy, thus a beleaguered La Cumbre rep toils online, addressing their poor reviews one by one. Read More