Online journalism has always had a sourcing problem. From using unverified “anonymous tips” to repeating whatever rumor or speculation people are chattering about, the general ethic is “we’ll publish just about anything.”
By Ryan Holiday 2/26 12:49pm
Imagine this was your job: you had to wake up every morning, read and watch what was going on in the world, and then, even if you didn’t actually feel this way — in fact, in spite of the fact that you didn’t feel this way—react with outrage about all of it.
Increasingly, this is Read More
By Ryan Holiday 2/12 2:57pm
A few months ago I wrote an article for a website where the standard agreement for writers is a bonus incentive on social shares for the article. This was both usual, and unusual for a lot of reasons.
First, most websites don’t pay writers anything. A good portion of writing online is done for exposure (which a lot of people laugh at but content marketing can be hugely lucrative and I encourage my clients to do it). So that was slightly unusual. What was more standard was the fact that for a site that did pay, the payment was partially contingent on page views (there was a bonus for how many social shares the article got). Read More
By Ryan Holiday 2/10 6:19pm
Marc Andreessen has the kind of track record that makes you stop and listen when he talks—whatever the subject happens to be. So at Betabeat, we were very interested when Mr. Andreessen began to do some analysis and hypothesizing on online media. Especially since he pointed out many of the same issues I have been discussing in Off The Media for the last two years. Read More
By Ryan Holiday 2/06 11:40am
I’ve never paid for my own landline phone number. I brought a telephone with me to college but never ended up plugging it in–it wasn’t necessary.
My generation was on the tail end of landlines and by extension, at the beginning of the era of remote businesses. When I started my own company, it never even occurred to me that I would get an office. Why would I? It’s just an unnecessary expense.
In a little over three years I have lived in Los Angeles, New Orleans, New York and Austin. In that time, I’ve had employees who worked out of Florida, Colorado, California, Alabama, Georgia and worked with clients in more countries than I can remember. In fact, I often find out where they’re based at the end of the year when its time to do taxes. Read More
By Ryan Holiday 2/03 10:53am
By Ryan Holiday 1/21 11:59am
I own a goat. Her name is Bucket.
Less than a year ago, I had an apartment in Manhattan, convinced I was ready to live the dream. I was a published author. I had high profile PR and marketing clients. I wasn’t sure exactly which dream I was living but I was pretty sure New York City was the place you came to celebrate it. Read More
By Ryan Holiday 1/16 9:30am
At this point, the average reader understands the business model of blogging and online journalism pretty clearly: Get traffic, sell ads.
The more traffic a site gets, the more money it makes. And sites need to get lots of traffic—lots more traffic than traditional media used to get—to pay for the costs of producing content. Read More
By Ryan Holiday 12/23/13 11:00am
It doesn’t shock me that after a slow and growing backlash against snark and vitriol online, some of its worst purveyors would try to move the target.
Apparently, smarm is now the problem.
Many have already responded to this–from the New Yorker to the New York Times to Esquire — so I don’t want to waste anyone’s time with more insider-y, self-indulgent media analysis. And it doesn’t matter whether you call it “snark or Smarm, in the end, it’s all the same bullshit. Read More
By Ryan Holiday 12/05/13 11:59am
Last week we found out the media had again fallen for a complete hoax when it was revealed that a now-famous waitress who had been the victim of a homophobic no-tip-because-of-your-lifestyle attack in New Jersey had in fact made the whole thing up.
The original story had made the front pages of CNN, ABC, Fox News and countless others. On the Huffington Post, the story received close to 8,000 comments and 16,000 Facebook shares (with follow-ups receiving more). One Gawker story alone did something like 200,000 pageviews. Read More