You’re probably pretty aware that you’re being manipulated at this point.
Clickbait. Outrage porn. Shoddy sourcing. Stories being traded up the chain. Fake traffic. Sanctimony. The playbook of online publishers has started to resemble something a 20th century con man might use. It’s suite of ruses, misdirection and outright deception designed to steal clicks here and traffic there. It’s a way of relieving unsuspecting readers of their attention and pawning it off to trusting advertisers.
So if you’re not one of those people, that is if you are finally suspecting and suspicious, what are you to do? Who should you read? Who can you trust?
It’s a question I’ve been asked a lot since I wrote my book. It’s also a question I’ve asked a lot myself — because I’d like to know the answer. Read More