By this time in 2015 most brands will look back, and, after having spent millions of dollars on advertising and production, will have little to show for their efforts.
YouTube is the ultimate litmus test for brands.
You can’t buy your way to success on YouTube the same way you can buy a community of “likes’” or “followers” on other social networks. You can’t buy engagement through promoted posts (and even when you pay for views, its obvious when the content is terrible—millions of views and only a dozen or so comments). Only a few brands (Nike, Red Bull, GoPro and a handful of others) and the native YouTube celebrities themselves have been successful on the platform. Read More