Feed

Brendan Gahan

Brendan Gahan is a YouTube expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013.
YOUTUBE U.

The Three Biggest Trends Coming Out Of Vidcon This Year

Screen Shot 2014-06-30 at 7.45.21 PM

Vidcon, the SXSW of the YouTube world, recently held its fifth annual event. I’ve attended every Vidcon since its inception, and this year’s event proved to be the most eventful of any thus far. Bigger than ever, the crowd at the Anaheim Convention Center swelled to well over last year’s estimated 12,000 attendees, as brands, fans and the entire industry flocked to Orange County.

Founded by Hank and John Green of Vlogbrothers fame, Vidcon originally launched five years ago as a convention for fans and YouTube creators alike to come together. It has since expanded: the original event drew a around 1,400 attendees to the Hyatt Regency in Century City, in contrast to the massive crowd that thronged the Anaheim Convention Center this year. Read More

YOUTUBE U.

Winter Has Come for TV Advertising: YouTubers Are Getting More Viewers Than ‘Game of Thrones’

Daenerys looks worried. (Screengrab: HBO)

Last night’s “The Children” was the season four finale of Games of Thrones, and though the numbers aren’t in yet, it’s clear that millions of viewers tuned in—and then turned to the internet, as they have throughout the season, to cheer, bemoan, recap, celebrate, and even remake the events of each episode.

Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets. Read More

YOUTUBE U.

9 Ways YouTube Changed Everything, In Honor of Its 9th Anniversary

(Mrconte.com)

It was nine years ago that YouTube offered the public a beta test of its site, since that time a lot has changed. While its worth noting YouTube was not the first video hosting platform, they were the one that managed to bring it to the masses and as a result, the platform has had a profound impact on media, advertising, politics, music, pop-culture, and individuals across the globe. Read More

YOUTUBE U.

YouTube vs. Facebook: Only One Of These Still Has An Audience

(photo via mkhmarketing)

We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars.  A recent report showed for the first time, Internet ad revenues have passed broadcast TV revenues.  Brands now have to take into consideration that we’re living in a multiscreen world with people watching more and more content online.  But they also have to be fully aware engagement is key or viewers will bypass ads, similar to fast forwarding through every commercial on the DVR.

When it comes to large platforms for brands, Facebook is where brands used to look in the past, but this is 2014 not 2008. Facebook’s declining organic reach and insistence upon brands needing to pay to reach the audiences they’ve spent millions to acquire has left many brands frustrated. Meanwhile, YouTube, with its higher engagement metrics and earned media potential is in a prime position to capitalize and capture brand dollars. Read More

YOUTUBE U.

YouTube Ads Bring In the Bucks, But Stifle Innovation

(Facebook)

Google is launching a major new ad campaign. Billboards, posters, and subway trains are being emblazoned with its imagery. Magazines are rolling off the presses with pages printed in its bright colors. Television spots are set to run against a few nationally distributed shows and against local content in a few metro areas.

It’s a pretty standard traditional media campaign, except one thing: All of this media is advertising YouTube. Read More

YOUTUBE U.

Unwrapping the $900 Million Disney/Maker Deal

maker

Earlier last week it was announced that Disney is acquiring Maker Studios for $500 million dollars. With over 5.5 billion video views a month Maker is the number one YouTube MCN (Multi-Channel Network—a term for the companies that represent YouTube channels and sell ads against them) for total monthly views as well as minutes per viewer. The acquisition will scale Disney’s digital media business, capture youth consumers, and leverage untapped YouTube creator intellectual property. However, the deal is not without its risks. Read More

YOUTUBE U.

Bigger Than Beyoncé: The Power of YouTube Rock Stars

We The Kings. (photo: wethekingsmusic.com)

This past December, Beyonce shocked the industry by dropping her fifth album on iTunes with no advance notice, and still managed to rocket to the #1 spot on the charts. The album’s surprise launch resulted in a slew of mainstream press. What you may not have heard is that within days of its release, rock band We the Kings managed to knock Beyonce’s album off the #1 spot on the iTunes charts–due to the millions of fans they’d cultivated on YouTube.

The successes we’re seeing with bands like We The Kings are becoming increasingly common as YouTubers with established audiences use the site to build their brands according to their own vision. When Billboard magazine began including YouTube views in its Hot 100 rankings chart in February 2013, it created new opportunities for music’s Davids to topple traditional industry Goliaths.  Read More