Survey Says

Watching Porn Is Surprisingly Not Just For Lonely Virgins, Survey Says

People in relationships watch this, too! (Cam4)

People in relationships watch this, too! (Cam4)

Still trying to figure out how to impress your romantic partner in the bedroom this Valentine’s Day? Adult entertainment site Cam4 wants you to know it’s totally cool and healthy to check out some porn together.

The self-proclaimed “social networking webcam site” Cam4 recently announced the results of a new study, which “point to adult entertainment consumerism as healthy, positive, and ‘normal,’ rather than shameful.” The study was conducted by IFOP, a leading French survey institute, and included feedback from a diverse group of 1,023 Americans aged 18 and older.

Contrary to what much of our popular culture projects about porn—that it’s primarily consumed by foreveralones eating Cheez-Its in their darkened apartments—the survey shows that porn has actually become a healthy part of Americans’ sex lives and relationships. Apparently, viewing pornographic videos at least once per week is particularly popular among Americans with a more active sex life than average. Additionally, 36 percent of people who frequently viewed porn reported to be in a relationship.

“Consumption of adult material is highest among individuals who have the most partners or who have sexual relations most often,” the press release’s infographic says.

And people are open about their porn habits, too. 68 percent of men in relationships who watch porn said their partners are aware that they watch it, and the majority said their partners are okay with their porn viewing habits. Basically, fewer dudes are secretly watching porn and then slamming down their laptop screens—or shutting off their iPhones, more likely—when their partners come through the door.

It’s not just that couples are okay with each other watching porn—they’re actively using it to enhance their sex lives, too. According to the survey, 54 percent of Americans who have watched porn said they’ve had sex while watching. Another 54 percent said they’ve tried to recreate scenes or positions they picked up in a video. 

Still, there’s an obvious gender gap in porn viewing: significantly more men than women (90 percent versus 60 percent) admitted to having seen a pornographic video at some point in time. But that doesn’t necessarily mean that more men are watching porn than women—it could just mean that because of social stigmas, women are still more nervous to be open about their porn habits. 

“Many of the pre-conceived notions people have about porn, webcam shows, and the adult industry as a whole are unfairly based on outdated information, taboos, and media myths,” Cam4 Director of Marketing and Sales Jas Kase said in the press release. “The statistics show pornography has fully integrated itself into our society and can be utilized as a positive, healthy way for people to explore their sexuality.”

It might not yet be fully integrated (ahem, Google Chromecast), but we’ll agree it’s getting close.

Follow Jordyn Taylor on Twitter or via RSS. jtaylor@observer.com

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