Fashion Week Observed

Uber Wants to Drive Your Fancy Ass Around For NYFW 2014

It's not a Condé car, but it'll do.
***Flawless. (blog.uber.com)

***Flawless. (blog.uber.com)

New York is practically a snow-covered Aggro Crag right now but somehow, Fashion Week is still happening.

Editors, models, designers and their sundry hangers-on can’t be expected to scale three-foot-high ice chunks in their Loubs. And they certainly aren’t going to wear sensible shoes. But this is precisely why God invented Uber.

The on-demand taxi service has announced pick-up and drop-off locations so that you can pretend you’re an extremely well-dressed grammar school student waiting for the bus. Here, straight from Uber’s blog, is where to stand if you want a car:

LINCOLN CENTER

Notable shows: BCBGMAXAZRIA, Milly by Michelle Smith, J. Crew

  • Like last year, your best bet for a pick-up (or drop-off) is the The Roslyn and Elliot Jaffe Family Drive, the covered entrance between Broadway and West 65th and Columbus and West 62nd. Drop your pin along Columbus Avenue and then coordinate with your driver once connected.

MILK STUDIOS

Notable shows: Cushnie et Ochs, Peter Som, Jeremy Scott

  • For drop-offs you can head straight down 15th Street. For pick-ups, however, we suggest dropping your pin around the corner on 10th Ave., as pull-over space on 15th might be tight.

PIER 59 STUDIOS

Notable shows: Tibi, Wildfox, Karen Walker

  • For drop-offs, ask your driver to take you down the Chelsea Piers Roadway, which can be accessed via 12th Ave. between 23rd and 24th. Pick-ups can be requested here too, but your driver won’t be able to wait long. Another option is the adjacent parking garage, which is only accessible via the Roadway.

SKYLIGHT AT MOYNIHAN STATION

Notable shows: 3.1 Phillip Lim, Prabal Gurung, Rag & Bone

  • Pick-ups and drop-offs will be permitted all along West 33rd.

SPRING STUDIOS

Notable shows: Calvin Klein Collection, Theory, Michael Kors

  • Drop-offs at 50 Varick (between Laight & Beach) should be no problem. However, for pick-ups, we suggest requesting your ride to nearby 6th Ave. and Beach.

Further helpful deets are available on the Uber blog. Esquire and Herve Leger are running in-car promos if you need some light reading.

Follow Molly Mulshine on Twitter or via RSS. mmulshine@observer.com