App for That

Twitter Cofounder Biz Stone Releases Jelly, Another App To Annoy Your Friends With

"Just choose the cheaper dress, Ashley!!!" - a user, somewhere.

Help this person! (Photo: Jelly)

Help this person! (Photo: Jelly)

At this point, it’s really hard to get excited about apps since three new ones spontaneously manifest every time Jessica Simpson talks about her weight, but it’s difficult to ignore this one considering its pedigree. Twitter cofounder Biz Stone finally released Jelly today, his app that unfortunately isn’t “Uber for fruit preserves.” 

Founded last year, Jelly has an impressive slate of big name directors and investors (such as Jack Dorsey and Bono because the mere mention of the word startup lures him anywhere), so we were expecting this to be an earth shattering creation.

Uh, well, what did we get after several months of non answers and shoulder shrugs from Mr. Stone? A social networking app that apparently came from Mr. Stone scrolling through his bookmarks,shoving them into a blender and coming up with Jelly.

As the WSJ explains, it’s Quora meet Instagram — snap a picture of something you’re confused about (Kaley Cuoco’s career IMDb page?), ask a question and then send it to your Twitter and Facebook friends to try to answer. The app also takes a pretty big leap of faith in assuming that your peers aren’t a bunch of morons.

Since that sounds rudimentary, Jelly is trying to convince you that it’s different than just sending out a tweet or yelling at Google until you get validation that this year’s Bachelor is the hottest yet. The site explains:

Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun. 

It’s out today for both Android and iPhone devices. Go play with it and let’s all meet back here in a month to see how deep you’ve buried it in your phone.

Follow Jordan Valinsky on Twitter or via RSS. jvalinsky@observer.com