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TV Streaming Service Includes Coffee So You’ll Finally Stay Awake Through ‘Mad Men’

Even the boring flashback scenes.
Yeah, pourquoi? (Screengrab: Insomnycoffee.canalplay.com)

Yeah, pourquoi? (Screengrab: Insomnycoffee.canalplay.com)

With the holidays in full swing, chances are you’re looking forward to some time off at the end of this month. And thanks to Netflix, you don’t have to leave the house and fraternize with your hometown frenemies.

Instead, why not stare at a screen for 12 hours while your mom brings you bowl after bowl of hot popcorn and leftovers? It’s the millennial way!

But sometimes all that sitting still can get tiring–it’s pretty similar to sleeping, after all. To combat this, one French TV streaming service, Canalplay, is now including promo codes for free artisanal coffee beans with a two-month free trial, PSFK reports.

The coffee is called “Insomny,” and its website asks in French, “Why sleep when one can watch TV nonstop?” Excellent question.

Canalplay isn’t as popular in France as Netflix is in the U.S. because of stricter regulations on film releases across the pond, PSFK says, meaning French people still physically go to the rental joint and borrow movies quite often. No wonder they’re so grumpy.

Now, if you’ll excuse us, we’ll just be chugging instant coffee and embarking on a Fran├žois Truffaut marathon.

Follow Molly Mulshine on Twitter or via RSS. mmulshine@observer.com